{"id":4543,"date":"2017-02-16T15:23:09","date_gmt":"2017-02-16T20:23:09","guid":{"rendered":"https:\/\/element212.com\/?p=4543"},"modified":"2017-02-16T15:23:09","modified_gmt":"2017-02-16T20:23:09","slug":"why-is-a-brand-audit-important","status":"publish","type":"post","link":"https:\/\/element212.com\/why-is-a-brand-audit-important\/","title":{"rendered":"Why Is a Brand Audit Important?"},"content":{"rendered":"

Why is a brand audit important? A brand audit<\/a> is a holistic way of looking at a business. The brand audit examines<\/a> all the areas in which your business interacts with the world. Before your business can prepare any effective marketing strategy or campaign, it must first understand where your brand is currently positioned and how that position is perceived by your employees, customers and market.<\/p>\n

Brand audits<\/a> are designed to gain a true understanding of customer perceptions and loyalties, company culture, company identity, consistency of message and voice, as well as where you stand among your competitors.<\/p>\n

So why is a brand audit important?\u00a0Every business reviews and analyzes their company financial reports, employee performance and company technology \u2014 why wouldn\u2019t you do the same for your company brand \u2014 the biggest and most important asset your company possesses?<\/p>\n

Maintaining and analyzing your company brand is important because a consistent brand means you will have a better chance of building actual brand equity among your target market. Building brand equity can help your business:<\/p>\n