{"id":44626,"date":"2024-02-19T10:43:11","date_gmt":"2024-02-19T15:43:11","guid":{"rendered":"https:\/\/element212.com\/?page_id=44626"},"modified":"2024-03-12T09:14:28","modified_gmt":"2024-03-12T13:14:28","slug":"brand-insights-blueprint","status":"publish","type":"page","link":"https:\/\/element212.com\/brand-insights-blueprint\/","title":{"rendered":"Brand Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"44626\" class=\"elementor elementor-44626\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81426fc e-flex e-con-boxed e-con e-parent\" data-id=\"81426fc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd841d elementor-widget__width-initial elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4fd841d\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"380\" height=\"351\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/left_dots-01.webp\" class=\"attachment-large size-large wp-image-44633\" alt=\"left_dots-01\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/left_dots-01.webp 380w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/left_dots-01-300x277.webp 300w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653d945 elementor-widget__width-initial elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"653d945\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"293\" height=\"351\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/right_Dots-01.webp\" class=\"attachment-large size-large wp-image-44637\" alt=\"right_Dots-01\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/right_Dots-01.webp 293w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/right_Dots-01-250x300.webp 250w\" sizes=\"(max-width: 293px) 100vw, 293px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d3428 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"45d3428\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Brand<br><span class=\"background\" style=\"color:#fff\">Insights<span style=\"font-size: smaller\"><sup>TM<\/sup><\/span><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21db989 e-flex e-con-boxed e-con e-parent\" data-id=\"21db989\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5c71be e-con-full e-flex e-con e-child\" data-id=\"b5c71be\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dfdc3 elementor-widget elementor-widget-icon-box\" data-id=\"d6dfdc3\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/element212.com\/wp-content\/uploads\/elementor\/css\/custom-widget-icon-box.min.css?ver=1714065040\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBuilding lasting relationships with your right-fit customers \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAre you ready to mitigate stagnant growth, develop a plan to achieve your business goals, and keep your brand relevant within your market? \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcd4cb9 e-con-full e-flex e-con e-child\" data-id=\"bcd4cb9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f36a1e elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"9f36a1e\" data-element_type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/element212.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/video_btn_lottie.json&quot;,&quot;id&quot;:35215,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;link_to&quot;:&quot;custom&quot;,&quot;trigger&quot;:&quot;on_hover&quot;,&quot;on_hover_out&quot;:&quot;reverse&quot;,&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;custom_link&quot;:{&quot;url&quot;:&quot;#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM4MjYxIiwidG9nZ2xlIjpmYWxzZX0%3D&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hover_area&quot;:&quot;animation&quot;,&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.19.0 - 26-02-2024 *\/\n.e-lottie__container{display:inline-block;max-width:var(--lottie-container-max-width);width:var(--lottie-container-width);opacity:var(--lottie-container-opacity)}.e-lottie__container:hover{opacity:var(--lottie-container-opacity-hover);transition-duration:var(--lottie-container-transition-duration-hover)}.e-lottie__container svg,.e-lottie__container svg *{transition:none!important}.e-lottie__caption{color:var(--caption-color);margin-top:var(--caption-margin-top);text-align:var(--caption-text-align)}<\/style><a class=\"e-lottie__container__link\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM4MjYxIiwidG9nZ2xlIjpmYWxzZX0%3D\"><div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div><\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9930cae e-con-full e-flex e-con e-child\" data-id=\"9930cae\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3bc343 elementor-widget elementor-widget-text-editor\" data-id=\"d3bc343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Since 2008, Element212 has <a href=\"https:\/\/element212.com\/our-work\/\" target=\"_blank\" rel=\"noopener\">worked with family-owned businesses<\/a> to help them build lasting connections with their right-fit customers. We invite you to embark on a transformative journey through our Brand Blueprint, tailored for your unique family business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bb2067 e-flex e-con-boxed e-con e-parent\" data-id=\"2bb2067\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[],&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd58ab6 elementor-widget elementor-widget-icon-box\" data-id=\"bd58ab6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tUncovering Your Brand Position\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWe begin with our Brandstorming session, designed to delve deep into the heart of your brand, uncovering its true purpose, growth goals, unique persona, and compelling differentiators. We believe that understanding your brand's core is the first step towards crafting a powerful and strategic framework that guides every branding decision.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9882377 elementor-widget elementor-widget-icon-box\" data-id=\"9882377\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGain Valuable Customer Insights\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWe begin with our Brandstorming session, Our Brandstorming session goes beyond introspection to include an in-depth exploration of your customers' perspectives. Through a series of 4-6 customer interviews and a comprehensive digital survey, we'll gain invaluable insights into your customers' attitudes towards your brand and your industry as a whole.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2687f52 e-flex e-con-boxed e-con e-parent\" data-id=\"2687f52\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-509284a e-con-full e-flex e-con e-child\" data-id=\"509284a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfcac0 elementor-widget elementor-widget-icon-box\" data-id=\"3bfcac0\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCrafting Your Brand's Blueprint \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tArmed with a wealth of insights and a deep understanding of your brand and customers, we'll craft three foundational deliverables:\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f18e86f e-flex e-con-boxed e-con e-child\" data-id=\"f18e86f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23ed38f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"23ed38f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65c42c elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"d65c42c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBrand Profile\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA detailed snapshot of your brand's identity, values, and unique selling propositions.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a07acc3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a07acc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>This information is applied in a number of ways:<\/strong><\/p><ul><li>Ensuring brand consistency across all touchpoints<\/li><li>Developing content for various marketing campaigns<\/li><li>Implementing brand awareness ad campaigns<\/li><li>Supporting employee training efforts<\/li><li>Serving as a metric within customer care feedback<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10004d8 elementor-widget elementor-widget-image\" data-id=\"10004d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"659\" height=\"775\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/brand_positioning_photo-01.webp\" class=\"attachment-large size-large wp-image-44630\" alt=\"brand_positioning_photo-01\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/brand_positioning_photo-01.webp 659w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/brand_positioning_photo-01-255x300.webp 255w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c4e8cb elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"4c4e8cb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a55ea elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e1a55ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba72f22 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"ba72f22\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCustomer Journey Mapping\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA strategic roadmap outlining the touchpoints and interactions that shape your customers' buyer\u2019s journey experience with your brand.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbaa6b4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fbaa6b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We identify the best opportunities for building brand awareness in your market. We then map the touchpoints your customers engage with through their buyers journey. Within the touchpoints, we identify gaps and opportunities to mitigate stagnant growth and keep your brand relevant with your right-fit customer. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb6477 elementor-widget elementor-widget-image\" data-id=\"fbb6477\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"472\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/blueprint_photo-01.webp\" class=\"attachment-large size-large wp-image-44629\" alt=\"blueprint_photo-01\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/blueprint_photo-01.webp 659w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/blueprint_photo-01-300x215.webp 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82bc1a3 e-con-full e-flex e-con e-child\" data-id=\"82bc1a3\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b6c60 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b2b6c60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2047\" height=\"1473\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Cheyenne-01.webp\" class=\"attachment-full size-full wp-image-44993\" alt=\"Cheyenne working on branding\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Cheyenne-01.webp 2047w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Cheyenne-01-300x216.webp 300w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Cheyenne-01-1024x737.webp 1024w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Cheyenne-01-768x553.webp 768w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Cheyenne-01-1536x1105.webp 1536w\" sizes=\"(max-width: 2047px) 100vw, 2047px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5e54c7 e-flex e-con-boxed e-con e-child\" data-id=\"c5e54c7\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2876808 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2876808\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9538aa elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"b9538aa\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCustomer Profile\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAn in-depth analysis of your target audience's demographics, pain points, and motivators.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c5529 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"13c5529\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>This information is utilized for many purposes:<\/strong><\/p><ul><li>\u00a0Identifying your right-fit customer<\/li><li>Learning about their vetting process within your industry<\/li><li>Understanding their motivators in making a buying decision<\/li><li>Supporting your sales team in lead generation and nurturing strategies<\/li><li>Identifying customer retention opportunities<\/li><li>Developing content for various marketing campaigns<\/li><li>Supporting ad development and campaign positioning<\/li><li>Learning how they perceive your brand and industry<\/li><li>Uncovering competitors considered by your right-fit customer<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6d98c3 elementor-widget elementor-widget-image\" data-id=\"b6d98c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"724\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/audience_information-01.webp\" class=\"attachment-large size-large wp-image-44628\" alt=\"audience_information-01\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/audience_information-01.webp 659w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/audience_information-01-273x300.webp 273w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f432a0c elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f432a0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1747\" height=\"2048\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/cheyenne_todd-1-1-scaled.webp\" class=\"attachment-full size-full wp-image-45000\" alt=\"cheyenne and todd working at the computer\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/cheyenne_todd-1-1-scaled.webp 1747w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/cheyenne_todd-1-1-256x300.webp 256w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/cheyenne_todd-1-1-874x1024.webp 874w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/cheyenne_todd-1-1-768x900.webp 768w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/cheyenne_todd-1-1-1310x1536.webp 1310w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cc2e32 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con-boxed e-con e-child\" data-id=\"5cc2e32\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e39cbe3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e39cbe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781de58 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"781de58\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCustomer Journey Blueprint\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA strategic roadmap outlining the touchpoints and interactions that shape your customers' buyer\u2019s journey experience with your brand.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82ca8e3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"82ca8e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We identify the best opportunities for building brand awareness in your market. We then map the touchpoints your customers engage with through their buyers journey. Within the touchpoints, we identify gaps and opportunities to mitigate stagnant growth and keep your brand relevant with your right-fit customer. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb485a elementor-widget elementor-widget-image\" data-id=\"2eb485a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"472\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/blueprint_photo-01.webp\" class=\"attachment-large size-large wp-image-44629\" alt=\"blueprint_photo-01\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/blueprint_photo-01.webp 659w, https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/blueprint_photo-01-300x215.webp 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-197713c e-flex e-con-boxed e-con e-parent\" data-id=\"197713c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[],&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9d55c elementor-widget elementor-widget-heading\" data-id=\"9a9d55c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empowering Your Growth and Marketing Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e84ed5 e-flex e-con-boxed e-con e-parent\" data-id=\"0e84ed5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23e2388 e-con-full e-flex e-con e-child\" data-id=\"23e2388\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b795343 elementor-widget elementor-widget-text-editor\" data-id=\"b795343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Brand Blueprint provides a 12-month marketing calendar outlining which tools to use, when to use them, and how to position them within your strategy. This fosters accountability and offers a clear action plan tailored to achieve your specific growth objectives.<\/p><p>This research and strategy process is the necessary first step for developing branding and marketing strategies that are not only impactful but tailored specifically for your brand positioning, goals, and right-fit customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8f6998 e-con-full e-flex e-con e-child\" data-id=\"a8f6998\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abbdf94 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"abbdf94\" data-element_type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/element212.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/video_btn_lottie.json&quot;,&quot;id&quot;:35215,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;link_to&quot;:&quot;custom&quot;,&quot;trigger&quot;:&quot;on_hover&quot;,&quot;on_hover_out&quot;:&quot;reverse&quot;,&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;custom_link&quot;:{&quot;url&quot;:&quot;#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM4MjY4IiwidG9nZ2xlIjpmYWxzZX0%3D&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hover_area&quot;:&quot;animation&quot;,&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"e-lottie__container__link\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM4MjY4IiwidG9nZ2xlIjpmYWxzZX0%3D\"><div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div><\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42271bc e-flex e-con-boxed e-con e-parent\" data-id=\"42271bc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3.5,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[],&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b472e92 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-icon-box\" data-id=\"b472e92\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tReady to build lasting relationships with your right-fit customers?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tOur team is excited to uncover the full potential of your brand. Together, we\u2019ll chart a course toward success and leave a lasting impression on your audience.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb7db5 elementor-widget elementor-widget-button\" data-id=\"bbb7db5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/connect\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a Conversation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BrandInsightsTM Building lasting relationships with your right-fit customers Are you ready to mitigate stagnant growth, develop a plan to achieve your business goals, and keep your brand relevant within your market? Since 2008, Element212 has worked with family-owned businesses to help them build lasting connections with their right-fit customers. We invite you to embark on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45092,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Insights - Element212<\/title>\n<meta name=\"description\" content=\"Are you ready to mitigate stagnant growth, develop a plan to achieve your business goals, and keep your brand relevant within your market?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/element212.com\/brand-insights-blueprint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Insights - Element212\" \/>\n<meta property=\"og:description\" content=\"Are you ready to mitigate stagnant growth, develop a plan to achieve your business goals, and keep your brand relevant within your market?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/element212.com\/brand-insights-blueprint\/\" \/>\n<meta property=\"og:site_name\" content=\"Element212\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T13:14:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/element212.com\/wp-content\/uploads\/2022\/08\/Element212_website.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1439\" \/>\n\t<meta property=\"og:image:height\" content=\"866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/element212.com\/brand-insights-blueprint\/\",\"url\":\"https:\/\/element212.com\/brand-insights-blueprint\/\",\"name\":\"Brand Insights - Element212\",\"isPartOf\":{\"@id\":\"https:\/\/element212.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/element212.com\/brand-insights-blueprint\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/element212.com\/brand-insights-blueprint\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Screen-Shot-2024-02-22-at-12.42.09-PM.png\",\"datePublished\":\"2024-02-19T15:43:11+00:00\",\"dateModified\":\"2024-03-12T13:14:28+00:00\",\"description\":\"Are you ready to mitigate stagnant growth, develop a plan to achieve your business goals, and keep your brand relevant within your market?\",\"breadcrumb\":{\"@id\":\"https:\/\/element212.com\/brand-insights-blueprint\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/element212.com\/brand-insights-blueprint\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/element212.com\/brand-insights-blueprint\/#primaryimage\",\"url\":\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Screen-Shot-2024-02-22-at-12.42.09-PM.png\",\"contentUrl\":\"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Screen-Shot-2024-02-22-at-12.42.09-PM.png\",\"width\":884,\"height\":373,\"caption\":\"brand insights social image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/element212.com\/brand-insights-blueprint\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/element212.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/element212.com\/#website\",\"url\":\"https:\/\/element212.com\/\",\"name\":\"Element212\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/element212.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/element212.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/element212.com\/#organization\",\"name\":\"Element212\",\"url\":\"https:\/\/element212.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/element212.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/element212.com\/wp-content\/uploads\/2018\/08\/Element212-logo-fullcolor-notag-large.png\",\"contentUrl\":\"https:\/\/element212.com\/wp-content\/uploads\/2018\/08\/Element212-logo-fullcolor-notag-large.png\",\"width\":424,\"height\":87,\"caption\":\"Element212\"},\"image\":{\"@id\":\"https:\/\/element212.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Insights - Element212","description":"Are you ready to mitigate stagnant growth, develop a plan to achieve your business goals, and keep your brand relevant within your market?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/element212.com\/brand-insights-blueprint\/","og_locale":"en_US","og_type":"article","og_title":"Brand Insights - Element212","og_description":"Are you ready to mitigate stagnant growth, develop a plan to achieve your business goals, and keep your brand relevant within your market?","og_url":"https:\/\/element212.com\/brand-insights-blueprint\/","og_site_name":"Element212","article_modified_time":"2024-03-12T13:14:28+00:00","og_image":[{"width":1439,"height":866,"url":"https:\/\/element212.com\/wp-content\/uploads\/2022\/08\/Element212_website.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/element212.com\/brand-insights-blueprint\/","url":"https:\/\/element212.com\/brand-insights-blueprint\/","name":"Brand Insights - Element212","isPartOf":{"@id":"https:\/\/element212.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/element212.com\/brand-insights-blueprint\/#primaryimage"},"image":{"@id":"https:\/\/element212.com\/brand-insights-blueprint\/#primaryimage"},"thumbnailUrl":"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Screen-Shot-2024-02-22-at-12.42.09-PM.png","datePublished":"2024-02-19T15:43:11+00:00","dateModified":"2024-03-12T13:14:28+00:00","description":"Are you ready to mitigate stagnant growth, develop a plan to achieve your business goals, and keep your brand relevant within your market?","breadcrumb":{"@id":"https:\/\/element212.com\/brand-insights-blueprint\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/element212.com\/brand-insights-blueprint\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/element212.com\/brand-insights-blueprint\/#primaryimage","url":"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Screen-Shot-2024-02-22-at-12.42.09-PM.png","contentUrl":"https:\/\/element212.com\/wp-content\/uploads\/2024\/02\/Screen-Shot-2024-02-22-at-12.42.09-PM.png","width":884,"height":373,"caption":"brand insights social image"},{"@type":"BreadcrumbList","@id":"https:\/\/element212.com\/brand-insights-blueprint\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/element212.com\/"},{"@type":"ListItem","position":2,"name":"Brand Insights"}]},{"@type":"WebSite","@id":"https:\/\/element212.com\/#website","url":"https:\/\/element212.com\/","name":"Element212","description":"","publisher":{"@id":"https:\/\/element212.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/element212.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/element212.com\/#organization","name":"Element212","url":"https:\/\/element212.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/element212.com\/#\/schema\/logo\/image\/","url":"https:\/\/element212.com\/wp-content\/uploads\/2018\/08\/Element212-logo-fullcolor-notag-large.png","contentUrl":"https:\/\/element212.com\/wp-content\/uploads\/2018\/08\/Element212-logo-fullcolor-notag-large.png","width":424,"height":87,"caption":"Element212"},"image":{"@id":"https:\/\/element212.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/element212.com\/wp-json\/wp\/v2\/pages\/44626"}],"collection":[{"href":"https:\/\/element212.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/element212.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/element212.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/element212.com\/wp-json\/wp\/v2\/comments?post=44626"}],"version-history":[{"count":231,"href":"https:\/\/element212.com\/wp-json\/wp\/v2\/pages\/44626\/revisions"}],"predecessor-version":[{"id":45594,"href":"https:\/\/element212.com\/wp-json\/wp\/v2\/pages\/44626\/revisions\/45594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/element212.com\/wp-json\/wp\/v2\/media\/45092"}],"wp:attachment":[{"href":"https:\/\/element212.com\/wp-json\/wp\/v2\/media?parent=44626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}