{"id":43294,"date":"2023-11-28T10:08:31","date_gmt":"2023-11-28T15:08:31","guid":{"rendered":"https:\/\/element212.com\/?page_id=43294"},"modified":"2024-03-13T13:23:01","modified_gmt":"2024-03-13T17:23:01","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/element212.com\/brand-identity\/","title":{"rendered":"Brand Identity Service"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43294\" class=\"elementor elementor-43294\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4907e92 e-flex e-con-boxed e-con e-parent\" data-id=\"4907e92\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442ba4d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"442ba4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Brand<br><span class=\"background\" style=\"color:#fff\">Identity<\/span><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2df4a elementor-widget__width-initial elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"cb2df4a\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"599\" height=\"593\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/12\/new_right_dots.webp\" class=\"attachment-large size-large wp-image-43853\" alt=\"new_right_dots\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/12\/new_right_dots.webp 599w, https:\/\/element212.com\/wp-content\/uploads\/2023\/12\/new_right_dots-300x297.webp 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b1b91 elementor-widget__width-initial elementor-absolute elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f1b1b91\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"672\" height=\"593\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/12\/new_left.webp\" class=\"attachment-large size-large wp-image-43854\" alt=\"new_left\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/12\/new_left.webp 672w, https:\/\/element212.com\/wp-content\/uploads\/2023\/12\/new_left-300x265.webp 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d058c9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d058c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3620aec elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image-carousel\" data-id=\"3620aec\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay_speed&quot;:2000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/photo_1-2.webp\" alt=\"two element212 team members working together\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/photo_2-1.webp\" alt=\"overhead view of laptop with hand\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/photo_3-1.webp\" alt=\"view of laptop and tablet featuring brand logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/photo_4.webp\" alt=\"hand taking notes on notepad next to several devices\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d454f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c0d454f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>At Element212, we understand that your brand identity is often the initial point of contact between your brand and consumers. Our identity design process is a creative journey tailored to encapsulate your unique brand story.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d396d52 e-flex e-con-boxed e-con e-parent\" data-id=\"d396d52\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55e463b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"55e463b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b19387 elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6b19387\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our approach begins with comprehensive research into your company, encompassing a deep dive into your culture, tonal preferences, deliverables, distinctive qualities, and the competitive landscape you navigate.<\/p><p>Our design journey covers a series of carefully crafted stages. It begins with conceptual sketches that include a range of visual elements. With the digital concepts, we explore font selections and color palettes that harmonize with your brand identity. Throughout this creative process, we contextualize our designs to ensure they resonate with your brand&#8217;s narrative.<\/p><p>The ultimate goal of our design process is to deliver a logo concept that encapsulates your brand&#8217;s positioning accurately and passionately. We aim to craft a logo that not only aligns with your brand identity but is also something you will truly cherish. Your brand&#8217;s visual representation is a pivotal element of your overall identity, and at Element212, we approach logo design with precision, creativity, and a commitment to bringing your brand&#8217;s story to life.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d363946 elementor-widget elementor-widget-video\" data-id=\"d363946\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/3awzjD5N_m0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8790d3c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8790d3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Style Guide<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ecb8e6 e-flex e-con-boxed e-con e-parent\" data-id=\"9ecb8e6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_list&quot;:[],&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d509fcf elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d509fcf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/middle_2-1-1024x709.webp\" class=\"attachment-large size-large wp-image-43321\" alt=\"brand color palettes\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/middle_2-1-1024x709.webp 1024w, https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/middle_2-1-300x208.webp 300w, https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/middle_2-1-768x532.webp 768w, https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/middle_2-1-1536x1063.webp 1536w, https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/middle_2-1.webp 1748w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ade865 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4ade865\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/middle_photo_1.webp\" class=\"attachment-large size-large wp-image-43305\" alt=\"laptop with color palettes next to it\" srcset=\"https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/middle_photo_1.webp 839w, https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/middle_photo_1-300x207.webp 300w, https:\/\/element212.com\/wp-content\/uploads\/2023\/11\/middle_photo_1-768x531.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20f5f3b e-flex e-con-boxed e-con e-child\" data-id=\"20f5f3b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5e14a elementor-widget elementor-widget-text-editor\" data-id=\"2c5e14a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Element212, we recognize the critical role of a <a href=\"https:\/\/element212.com\/the-importance-of-cross-generational-communication\/\"><span style=\"font-weight: 400;\">Brand Style Guide<\/span><\/a><span style=\"font-weight: 400;\"> in shaping a company&#8217;s identity and fostering brand consistency, paving the way for sustained growth and long-lasting brand resonance.<\/span><\/p><p>Our approach to creating Brand Style Guides is comprehensive, covering every facet of your brand identity. We delve into the foundation of your brand, encapsulating elements such as your brand promise, the story behind your inception, your overarching mission and vision, unique differentiators, persona, brand tone, and personality, as well as the core traits that define your brand&#8217;s character. Additionally, we establish clear guidelines for imagery, ensuring that the visual components of your brand align seamlessly with your identity.<\/p><p>Element212 goes beyond mere documentation. We define your brand&#8217;s positioning, crafting a strategic framework that underpins every branding decision you make. This well-documented brand guideline becomes the beacon of consistency and alignment across all touchpoints of your brand. Whether it&#8217;s in the meticulous designs or the crafting of your messaging, the execution of marketing campaigns, or the engagements with your customers, our brand guidelines serve as a compass, guiding your brand&#8217;s journey toward continued success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8385a7 elementor-align-center elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"d8385a7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/case_study_categories\/logo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Our Logo & Brand Style Guide Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BrandIdentity At Element212, we understand that your brand identity is often the initial point of contact between your brand and consumers. Our identity design process is a creative journey tailored to encapsulate your unique brand story. Logo Design Our approach begins with comprehensive research into your company, encompassing a deep dive into your culture, tonal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Identity Service - Element212<\/title>\n<meta name=\"description\" content=\"At Element212, we understand that your brand identity is often the initial point of contact between your brand and consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/element212.com\/brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Identity Service - 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