Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

Win BIG with Digital Advertising!

How confident are you in your current advertising strategy? Do you really know if the money you are investing in advertising is reaching the right audience and generating your business a return? The solution to generating promotional content, that can produce actual traceable leads, can be found in two simple words – digital advertising.

Digital advertising gives your company a clear and accurate picture of who it is reaching, how they are engaging, and the exact investment you are making for each lead. Having this type of information at your fingertips allows you to accurately see if your advertising dollars are really generating a return on investment. When it comes to digital advertising – Facebook, AdWords, LinkedIn, Display and YouTube are just a few tools available to help you optimize your advertising strategy.

Now this may have you asking yourself, “How can digital advertising help my business keep track of our advertisement ROI?” That is a very important question and to know the answer you’re going to need to understand a little more about the features available to businesses like yours when it comes to digital advertising.

Through the continuous development of technology, companies like Facebook and Google have developed their own analytical tools to help other businesses view the reach of elements like their website and ad campaigns. This has given companies the chance to better understand and connect with their target markets.

Facebook specifically has been improving the analysis of digital advertising through Facebook Analytics. To put it simply, Facebook Analytics allows businesses to track the success of posts and ad campaigns. There are other features available, but for the success of your social media and advertisements what is most important are the data gathering and tracking abilities that the tool has to offer. With these features you can connect with consumers in ways that you couldn’t before and you can learn more about who they are and what type of content they engage with to refine your advertising message.

With all of this information it’s not surprising that digital ad campaigns are now thriving due to analytical tools (like Facebook Analytics) giving businesses a leg-up on any other form of promotion. Companies have seen growth through better ad targeting and it’s all because of the features available to them through digital advertising and analytics. While traditional forms of media and promotions may still be successful, digital advertising has given business something that they did not have before and that is the ability to control and understand data in real time. Now, thanks to this ability companies are not only able to have successful ad campaigns, but they can make improvements on their ads based on real data and develop better and faster campaigns than ever before.

So, with all of the perks and benefits digital advertising can give your business, maybe it’s time to integrate it into your advertising strategy. Digital ads are becoming an increasingly popular form of promotional activity and that growth will only continue as the younger generations grow up using this technology. Not to mention, as technology continues to improve, the abilities that digital advertising offers will continue to increase. Digital advertising is the most effective way to get in front of most audiences today. If digital advertising isn’t part of your current strategy but you are interested in learning more, contact an experienced marketing firm to find out how digital advertising can help grow your business.

Share on facebook
Share on google
Share on twitter
Share on linkedin

Has Your Business Been Impacted by COVID-19?

Schedule a free 30-minute consultation, and we’ll help you uncover creative ideas to stay in front of your customers and ways to welcome them back once this time of economic uncertainty has passed. 

Has Your Business Been Impacted By COVID-19?

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis


  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.