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When Should I Outsource My Marketing?

Whether you have a startup, small business, or a growing company, having an established, effective marketing process is crucial for your growth and success. Marketing involves many pieces coming together and requires an immense amount of research, knowledge, time, and commitment. Take a look at the following questions and think about your current status of marketing:

  • Can you clearly define your ideal customer?
  • Do you have a good understanding of why your customers buy from you?
  • Do you know the reasons why people choose your competitors over you?
  • Do you feel like you are connecting with your customers on a personal level?
  • Are you fulfilling your customers’ needs before they ask for it?
  • Is your current marketing bringing you the results you desire?
  • Can you afford to hire qualified internal marketing staff?

Did you answer “no” to any of these questions? Then it might be time to consider outsourcing your branding and marketing from a company with marketing experts who have the knowledge and experience you need to position your company for further growth and success.

You may initially be skeptical or unsure about working with an outside source to help with your marketing, which is a big part of your business. That’s understandable; it’s natural to feel that way. But our hope is that you wouldn’t settle for the status quo and never unleashing your business’ full potential.

Let’s take a look at some of the benefits of outsourcing your marketing:

Cost Efficiency

Partnering with an outside company is less expensive than hiring marketing staff. By outsourcing marketing, you have an option to choose and only pay for the services you need to receive. The best part is you do not have the burden of all the expenses related to hiring an employee such as hiring, payroll, equipment, software, and benefits.

Specific Areas of Expertise

A full team of marketing professionals has a broader skillset than what one or even two in-house marketing employees will possess. You have access to individuals who are full-time experts in one specific area such as brand manager, marketing strategist, content writer, digital marketing specialist, SEO specialist, graphic designer, web developer, project manager, photographer, and videographer.

Effectiveness and Productivity

Business owners and managers often wear too many hats. Hiring a company to manage your marketing will allow all of your employees to focus on their primary jobs and functions, making your staff’s work more productive and effective.

Measuring Success and Fine-Tuning Strategy

Your marketing efforts must be constantly tracked, measured, and adjusted to continue to grow. Those without expertise in marketing would not know how to do this and what to do with the information. With outsourcing, you are partnered with experts who know how to measure the results of your marketing, monitor its progress, determine its effectiveness, and develop solid plans based on those findings.

Objective Feedback

An outside marketing company can communicate with your customer to gain valuable feedback, which will provide you with a fresh, different perspective of your service and products. This insight and an objective view of your company provide another opportunity to develop marketing strategies you wouldn’t have known otherwise.

Many small companies often have the wrong people doing their marketing, which can be fatal. Successful marketing efforts cannot be developed and executed by someone who does not possess an understanding of marketing.

Finding the best outsourced team of marketing experts that is uniquely equipped to protect your brand and the reputation of your company could be a daunting responsibility. But once you find the one, it will be hugely beneficial for your company, making sure your image is consistent throughout all marketing pieces and your messaging are relevant. You will be communicating with the right people in the right place at the right time, creating real relationships with your customers.

To learn more about an example of a marketing company that can bring you the benefits we discussed above, visit here.

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand Insights Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand Insights Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.