Video production

You aren't really marketing without it


Whether you are using it on your website or on social media, video is an effective way to tell your story. It can help you stand out from your competition and humanize your brand because it communicates more than just written text. Video engages consumers and gives them a deeper connection with your brand, which builds stronger brand loyalty and trust. In fact, many consumers prefer to watch video over reading written content, making video an essential part of your brand’s strategy for reaching its maximum potential audience.

At Element212, we believe that video creation should always be strategic. From developing the script to shooting the video, we strategically plan every step of the process. This ensures that the video will be effective for purposes such as consumer engagement, SEO, product or service promotion, digital advertising, and more. Once production is complete, our team will help you execute the video on all platforms to get the most ROI for your investment.

The Benefits
of Video

Stay Relevant on
Social Platforms
Social media platforms have become increasingly focused on video. Capitalizing on this trend will allow you to connect with your audience in the most up-to-date ways.
Tell Your Story
With the visual and audio aspects of video, you can tell your story more effectively than if you could only use texts, and it helps to showcase the human element of your brand.

Video serves many purposes, including advertising, fostering brand loyalty, sharing testimonials, and connecting with your audience. In many cases, the same video can be used for multiple purposes, if planned well.

The Video

We’ll sit down with you to learn your goals for your video and discuss how to best communicate your message.

Your brand strategist will develop a strategy for using your video to further your marketing efforts.

We’ll write the script for your video to help you communicate your message clearly and concisely.

We’ll shoot the video in a location that makes sense for your brand and the story you are sharing. Sometimes, that’s in our office. Other times, it’s at your location or somewhere else in the community.

Once your video is edited we’ll add in the finishing touching with graphic overlay, voice over, and music, when needed. Our team will execute the video across your social media platforms, on your website, and anywhere else it might serve to advance your brand.


Know your goal

Define your audience

Establish your budget

View our video production work


Enter your email address below, and we’ll send you our Ultimate Guide to Video Planning. Whether you plan to outsource video production or do it yourself, this guide will help you plan and even produce high-quality videos for your business.

Know your goal

What do you want your video to do? Raise awareness? Drive traffic to a landing page? Motivate your customers to buy your products and services? Showcase your company as an industry leader? Differentiate your offerings from your competitors?

The list is infinite but your goals are not. Defining your video marketing strategy will help you to narrow in on the right message and provide clear calls to action within your video to help motivate and move your viewers into paying customers.

Define your audience

Marketing is the process of communicating the value of your product or service to a specific audience. Narrowing down your video viewer to a specific buyer persona rather than a generic audience will help you create a much more targeted and effective video. When you also match the goals you have planned for the video with the audience the video is intended for, you can set up clear metrics to be sure your video marketing provides the right ROI for your company.

Establish Your Audience

It is impossible to know all of the hard costs up front, but determining a budget range will allow you some flexibility during production yet give you some context when meeting with vendors who are providing a quote for production and supportive services.

You might have to do some research if you have no prior experience with video production but at the end of the day you will need to have a top line for the maximum you are willing to invest in a video project. There is little point in discussing video with anyone if you can’t communicate a budget.

Thank You!

Thank you for considering Element212 to support your digital advertising needs. Please check your inbox for an email from Element212 and answer our discovery questionnaire to help us create the best advertising strategy for your business.

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis


  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.