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Give Us a Call Today!  317.296.7314

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Ready for Your FREE Consultation?
Give Us a Call Today!  317.296.7314

Ready for Your FREE Consultation?
Give Us a Call Today!  317.296.7314

Video Production

You aren't really marketing without it

Video Production

You aren't really marketing without it

Why

Video?

Whether you are using it on your website or on social media, video is an effective way to tell your story. It can help you stand out from your competition and humanize your brand because it communicates more than just written text. Video engages consumers and gives them a deeper connection with your brand, which builds stronger brand loyalty and trust. In fact, many consumers prefer to watch video over reading written content, making video an essential part of your brand’s strategy for reaching its maximum potential audience.

At Element212, we believe that video creation should always be strategic. From developing the script to shooting the video, we strategically plan every step of the process. This ensures that the video will be effective for purposes such as consumer engagement, SEO, product or service promotion, digital advertising, and more. Once production is complete, our team will help you execute the video on all platforms to get the most ROI for your investment.

Why

Video?

Whether you are using it on your website or on social media, video is an effective way to tell your story. It can help you stand out from your competition and humanize your brand because it communicates more than just written text. Video engages consumers and gives them a deeper connection with your brand, which builds stronger brand loyalty and trust. In fact, many consumers prefer to watch video over reading written content, making video an essential part of your brand’s strategy for reaching its maximum potential audience.

At Element212, we believe that video creation should always be strategic. From developing the script to shooting the video, we strategically plan every step of the process. This ensures that the video will be effective for purposes such as consumer engagement, SEO, product or service promotion, digital advertising, and more. Once production is complete, our team will help you execute the video on all platforms to get the most ROI for your investment.

Why VIDEO?

Whether you are using it on your website or on social media, video is an effective way to tell your story. It can help you stand out from your competition and humanize your brand because it communicates more than just written text. Video engages consumers and gives them a deeper connection with your brand, which builds stronger brand loyalty and trust. In fact, many consumers prefer to watch video over reading written content, making video an essential part of your brand’s strategy for reaching its maximum potential audience.

At Element212, we believe that video creation should always be strategic. From developing the script to shooting the video, we strategically plan every step of the process. This ensures that the video will be effective for purposes such as consumer engagement, SEO, product or service promotion, digital advertising, and more. Once production is complete, our team will help you execute the video on all platforms to get the most ROI for your investment.

EXPLORE

THE BENEFITS

OF VIDEO

EXPLORE

THE BENEFITS

OF VIDEO

Clock

Stay Relevant on
Social Platforms

Social media platforms have become increasingly focused on video. Capitalizing on this trend will allow you to connect with your audience in the most up-to-date ways.

Book

Tell Your Story
Effectively

With the visual and audio aspects of video, you can tell your story more effectively than if you could only use texts, and it helps to showcase the human element of your brand.

Clock

It's Versatile

Video serves many purposes, including advertising, fostering brand loyalty, sharing testimonials, and connecting with your audience. In many cases, the same video can be used for multiple purposes, if planned well.

THE VIDEO

PRODUCTION

PROCESS

  • Pre-script walkthrough

    We’ll sit down with you to learn your goals for your video and discuss how to best communicate your message.

  • Strategy Development

    Your brand strategist will develop a strategy for using your video to further your marketing efforts.

  • Script Writing

    We’ll write the script for your video to help you communicate your message clearly and concisely.

  • Video Shoot

    We’ll shoot the video in a location that makes sense for your brand and the story you are sharing. Sometimes, that’s in our office. Other times, it’s at your location or somewhere else in the community.

  • Deploy Strategy

    Once your video is edited we’ll add in the finishing touching with graphic overlay, voice over, and music, when needed. Our team will execute the video across your social media platforms, on your website, and anywhere else it might serve to advance your brand.

THE VIDEO

PRODUCTION

PROCESS

  • Pre-script walkthrough

    We’ll sit down with you to learn your goals for your video and discuss how to best communicate your message.

  • Strategy Development

    Your brand strategist will develop a strategy for using your video to further your marketing efforts.

  • Script Writing

    We’ll write the script for your video to help you communicate your message clearly and concisely.

  • Video Shoot

    We’ll shoot the video in a location that makes sense for your brand and the story you are sharing. Sometimes, that’s in our office. Other times, it’s at your location or somewhere else in the community.

  • Deploy Strategy

    Once your video is edited we’ll add in the finishing touching with graphic overlay, voice over, and music, when needed. Our team will execute the video across your social media platforms, on your website, and anywhere else it might serve to advance your brand.

GETTING

STARTED

WITH

Video

GETTING

STARTED

WITH

Video

Know Your
Goal

Know Your
Goal

Learn More

Define Your
Audience

Define Your
Audience

Learn More

Establish Your
Budget

Establish Your
Budget

Learn More

GETTING STARTED

WITH Video

Establish Your
Budget

Learn More

Define Your
Audience

Learn More

Know Your
Goal

Learn More

View Our Video Production Work

View Our Video Production Work

View Our Video Production Work

View Now

Know Your Goal

What do you want your video to do?  Raise awareness? Drive traffic to a landing page? Motivate your customers to buy your products and services? Showcase your company as an industry leader? Differentiate your offerings from your competitors?

The list is infinite but your goals are not. Defining your video marketing strategy will help you to narrow in on the right message and provide clear calls to action within your video to help motivate and move your viewers into paying customers.

Define Your Audience

Marketing is the process of communicating the value of your product or service to a specific audience.  Narrowing down your video viewer to a specific buyer persona rather than a generic audience will help you create a much more targeted and effective video. When you also match the goals you have planned for the video with the audience the video is intended for, you can set up clear metrics to be sure your video marketing provides the right ROI for your company.

Establish Your Budget

It is impossible to know all of the hard costs up front, but determining a budget range will allow you some flexibility during production yet give you some context when meeting with vendors who are providing a quote for production and supportive services.

You might have to do some research if you have no prior experience with video production but at the end of the day you will need to have a top line for the maximum you are willing to invest in a video project. There is little point in discussing video with anyone if you can’t communicate a budget.

Before you get started...

Download Our Ultimate Guide
to Video Planning

Enter your email address below, and we’ll send you our Ultimate Guide to Video Planning. Whether you plan to outsource video production or do it yourself, this guide will help you plan and even produce high-quality videos for your business.