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Team Member Spotlight: Digital Marketing Strategist Victoria Montgomery

May 4, 2018

What is the most challenging aspect of digital advertising in 2018?
Something that will always be challenging for digital marketers is staying ahead of the trends while not getting caught-up in “Marketing fads.” Marketing is one of the most fast paced work environment due to changing platforms, new technology, new integrations, and constant development. We always want to offer the newest and greatest tools to help our clients reach their audience and stand out from the competition, but we have to be wise about the investments and recommendations we make to be sure we are utilizing the right media platform each client.

Share a fun E212 moment you experienced lately:
It was a lot of fun getting the entire team together at Anderson Country Club and celebrating our 10-year anniversary and also our awesome interns who have now become a part of the Element212 family! We were able to enjoy the afternoon together and see how far everyone has come since day one. It was an awesome reminder of what a great and talented team we have.

Share a recent success you have had with a client project.
I am always anxious to see if the audience will interact the way we feel they will when launching the first round of digital ads for a client. Finding the right audience, then getting them to take the right action, can take some refining. I initially had that anxious excitement when we started working with Warner Press. They are a great company that provides Bible curriculum, church bulletins, Christian books, and church supplies. Their audience is one that is a little more difficult to find across various platforms plus they are taking steps to market in ways many businesses in their field have not. I was curious to see how people responded to the message. I have been beyond pleased with how well these ad sets are performing. Working with Warner Press has been great!

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!"

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