[vc_row][vc_column width=”1/3″][vc_single_image image=”3526″ img_size=”medium”][/vc_column][vc_column width=”2/3″][vc_column_text]There’s a lot that goes into running a business, from payroll to product creation to sales and more. With all of those occupying your attention, it’s tempting to slap together something for your marketing and call it a day.
Sadly, diving in without any planning or branding is a good way to cripple your marketing and miss out on a lot of business. You need a marketing plan, and that starts with brand guidelines.
What Is Your Brand?
Most people respond to this question, by pointing to their logo. And that’s a good start, but it’s only one part of your brand. Think of your logo as your face. It’s how people recognize you and usually the first thing they see, but a face is not a complete person.
Your brand is what fills in the rest. It gives you a voice, creates a persona and culture for your business, and breathes life into how you interact with customers. A fully thought-out and planned brand presents your business to the world as a person, complete with style, voice, and personality.
Where Do Your Brand Guidelines Come In?
Take a second and think of your favorite restaurant chain. The outside of their building has a style that fits with their logo. Once you step inside, everything has a similar feel, from the menus to the decorations to the decor. Even the music fits the style of the restaurant.
All of that is controlled by brand guidelines. Every piece of marketing will have the same feel, style, personality, voice, and core values. As a result, your customers or clients will feel like they know you and understand where you’re coming from. And that familiarity makes them more likely to come to you when they need your product or service.
How Do You Create Brand Guidelines?
Good branding doesn’t just spring out of nowhere. It’s the result of a lot of work, surveys, research, and planning. Your business’ persona is carefully constructed piece by piece, then refined so everything works together.
It takes a lot of work and planning to put them together, but when they’re done right everything will be seamless. Your customers and clients may not even be aware of your branding. And that’s the goal: To create a brand that’s works so smoothly that people instantly associate it with your business.
Not sure where to begin? That’s where we come in. Drop us a line to see how we can build your brand across all of your channels to effectively engage with your ideal customers.[/vc_column_text][/vc_column][/vc_row]