Search Engine Optimization

Generate Targeted Traffic

What Is SEO?

SEO, or Search Engine Optimization refers to the process of making sure your website shows up in search engines when people search for words and phrases that are related to the products or services that your business provides.

You might be
thinking

Why is it even important that my site show up in the search engines?

Why does everyone think they want SEO?

What does Search Engine Optimization actually do?

Let us let you in on a dirty little secret about the world of digital marketing… Having a website is great and all, but a website alone will not make a dramatic impact on your business.

A website, like a storefront location for a business, is only a platform—a place for people to come and learn more about who you are and what you do; that being said, even if your website is the greatest “platform” ever built, it will do nothing for your business until people start to see it and engage with it.

Claim your
complimentary
SEO audit

Your FREE video analysis will tell you:

  • Where your website currently ranks in Google
  • How you measure up to your competitors
  • Professional recommendations for ranking
    above your competition

How do I get people to see my website?

There are several answers to that question—from paid advertising to different guerilla marketing techniques and finally, the mysterious world of search engine optimization.
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Paid traffic is a great option for businesses that want instant results and/or businesses that are looking for a traffic source that can be “turned on and off” when needed. One example of a business that would benefit from paid traffic would be a commercial leasing company—a company that is willing to pay for advertising to acquire clients that will sign leases, but would also like to “turn off” the traffic to their site when they have no leasing opportunities available.

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Guerilla marketing techniques can drive traffic to your website—these techniques range from leveraging social media groups, engaging in forums, and even some offline techniques that have proven effective as well. The biggest advantage of guerilla marketing is its cost-effectiveness (you’ll pay in hours, rather than dollars), making it a great way for new businesses to get traffic to their site on a shoestring budget.
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Search engine optimization is a great way to leverage the search engines in a way that will drive serious traffic to your website. Laser targeted traffic at that!

Let's
Just
Say...

…you’re an HVAC specialist that serves the city of Indianapolis—you want your website to show up in the first few positions when homeowners in Indianapolis use Google to search things like “air conditioning repairman” or something similar.

See, Google (and other less-used search engines) have become the new phone book in today’s world of websites. In the same way that businesses used to rely on their listings in the phonebook to provide a stream of new customers month after month, SEO acts in the same way in today’s digital landscape. There are customers in the cities that you’re servicing that are looking for your company—is your website optimized so that these would-be-customers can find you?

It Can Sound
Intimidating
But That's
Where We
Come In.

The rabbit hole that is SEO is a long and dark one, full of twists and turns and tech jargon that is not for the faint of heart—but don’t worry, we’re here to help! 

This was just an introduction to SEO, but we’re more than happy to dive as deep into this as you are!  Feel free to reach out to us via email, or give us a call at any time and we would be happy to have a conversation with you about how to get your business SEO optimized.  If you’re not quite ready, but want to learn more, then continue your SEO journey by clicking the link below that will go deeper into the world of SEO.

IS YOUR WEBSITE OPTIMIZED FOR SEARCH?
DOWNLOAD OUR SEO CHECKLIST TO GET STARTED.

Enter your email address below, and we’ll send you our exclusive checklist for getting started with search engine optimization and avoiding common SEO pitfalls we see many businesses make.

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Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
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  • An actionable strategy for improving on-site and off-site SEO
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Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
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  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
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Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

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General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
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  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

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Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

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Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

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Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.

Schedule Your Free Strategy Session