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Search Engine Optimization
Generate Targeted Traffic
What Is SEO?
SEO, or Search Engine Optimization refers to the process of making sure your website shows up in search engines when people search for words and phrases that are related to the products or services that your business provides.
You might be
thinking
Why is it even important that my site show up in the search engines?
Why does everyone think they want SEO?
What does Search Engine Optimization actually do?
Let us let you in on a dirty little secret about the world of digital marketing… Having a website is great and all, but a website alone will not make a dramatic impact on your business.
A website, like a storefront location for a business, is only a platform—a place for people to come and learn more about who you are and what you do; that being said, even if your website is the greatest “platform” ever built, it will do nothing for your business until people start to see it and engage with it.
Claim your
complimentary
SEO audit
complimentary
SEO audit
Your FREE video analysis will tell you:
- Where your website currently ranks in Google
- How you measure up to your competitors
- Professional recommendations for ranking
above your competition
How do I get people to see my website?
There are several answers to that question—from paid advertising to different guerilla marketing techniques and finally, the mysterious world of search engine optimization.
Paid traffic is a great option for businesses that want instant results and/or businesses that are looking for a traffic source that can be “turned on and off” when needed. One example of a business that would benefit from paid traffic would be a commercial leasing company—a company that is willing to pay for advertising to acquire clients that will sign leases, but would also like to “turn off” the traffic to their site when they have no leasing opportunities available.
Guerilla marketing techniques can drive traffic to your website—these techniques range from leveraging social media groups, engaging in forums, and even some offline techniques that have proven effective as well. The biggest advantage of guerilla marketing is its cost-effectiveness (you’ll pay in hours, rather than dollars), making it a great way for new businesses to get traffic to their site on a shoestring budget.
Search engine optimization is a great way to leverage the search engines in a way that will drive serious traffic to your website. Laser targeted traffic at that!
Let's
Just
Say...
…you’re an HVAC specialist that serves the city of Indianapolis—you want your website to show up in the first few positions when homeowners in Indianapolis use Google to search things like “air conditioning repairman” or something similar.
See, Google (and other less-used search engines) have become the new phone book in today’s world of websites. In the same way that businesses used to rely on their listings in the phonebook to provide a stream of new customers month after month, SEO acts in the same way in today’s digital landscape. There are customers in the cities that you’re servicing that are looking for your company—is your website optimized so that these would-be-customers can find you?
