The owner of Soapmaking with Lisa reached out to us to update the look and feel of her company by creating a new brand identity and website that is appealing and easily navigable for her customers. Soapmaking with Lisa is a small business that specializes in soap making. Our goal for this re-brand was to create a logo that is up to date with the current trends in the field of DIY and Natural products; we did this by using subtle natural colors and elements to represent the type of products that are sold as well as keeping the type simple yet elegant.
The owner of Anderson Properties wanted a re-brand with a modern/urban business feel to appeal to new and established business owners alike. We achieved their needs by providing a simple yet sleek logo, mark and color palette that appeals to their target audience. Along with the updated logo we created a branded website that is easily navigable, that meets the needs of the community and their current and potential clients.
My Holiday Fair
My Holiday Fair is a national fundraising company providing ``Santa shops`` for children in elementary schools. After uncovering their company differentiator, we redesigned the company logo and tag line to better represent their offerings. We wanted to use bright primary colors that are indicative of elementary schools, and have an illustrated feel like you would see in a classic children's book. The website was also redesigned with the new look and feel of the company brand with vibrant colors and clear calls to action to move visitors into customers.
Modern Trailer Sales
Modern Trailer Sales has been serving the RV industry for over 60 years. As part of their marketing strategy, we designed several billboards in multiple locations to direct potential customers to their dealership. The billboards were designed with a clear, quick message that can be easily read while driving as well as imagery that evokes emotion, immediately connecting with the camping audience.
Abram's Bed designed and manufactures a fully enclosed bed system for children and adults who struggle with night wandering and other night related issues. The Abram's Bed team is fully engaged in the many conferences serving the Special Needs industry. As part of their marketing strategy, we have developed pieces to utilize during their trade show events, to showcase their benefits and differentiators.
MedScript is a pharmaceutical company providing medications for hospitals and long term care facilities throughout the Midwest. They came to us needing a brand mark along with several marketing materials and advertisements. We designed their logo with an updated modern feel to set them apart from other pharmaceutical companies. We have developed cohesive marketing and advertising materials to support their brand awareness needs.
ABC's & 123's Learning Center
ABCs and 123s Learning Center is a level 3 Paths to Quality childcare provider serving 3 areas in Central Indiana. ABCs and 123s Learning Center has seen growth year after year with our marketing strategies in customer communications and lead generation. Digital advertising plays a large role in building customer awareness and bringing families in to tour their facilities.
Carter Express is a national logistics carrier who hired Element212 to provide recruiting services to fill their driver needs. By refining their audience on Facebook, AdWords, and Display Network and eliminating ineffective advertising, our team has helped increase their driver applications while reducing their marketing spend by 46%.
Georgetown Market is a family owned grocery store serving the Indianapolis area. Element212 provides customer engagement strategies that include Facebook advertising which has increased their brand awareness and drives new customers to their retail location.
Anderson Properties is a property management group, providing professional business leases in Central Indiana. Element212 re-designed their corporate site to provide a mobile responsive solution to fill their lease space, while providing digital advertising services to drive traffic to convert on the website. Their website features professional space available while also showcasing local events to spotlight what is happening in the area.
Eagle Creek Nursery has provided nursery and landscaping services to Central Indiana for over a century. In an effort to stay ahead of their growing competition, they hired our team to re-design their website. The new mobile responsive website features quick contact points in the header and on each page throughout the site. We developed professional photo galleries to showcase their work, and developed short forms to capture information from interested leads for the Eagle Creek sales team. This site was built with a goal to convert every customer.
The Center of Excellence is a skills-gap training company that providing training and mentoring to high school and college students in the CAD and PLM industry. Our team developed their brand identity and website to help in recruiting students and engaging with local businesses who are seeking to outsource their design engineering needs.
Warner Press publishes and distributes Christian products worldwide. They hired Element212 to develop an explainer video to help promote their new Worship Bulletin Subscription service to new and current customers. Our approach was to utilize bright graphics and up-beat music with continual motion to keep viewers engaged with the content. This video is utilized on their website, social media and in their digital advertising.
Modern Trailer Sales
Modern Trailer Sales is an Indianapolis based RV dealership. They hired Element212 to develop and execute customer communication and advertising strategies to grow their sales. As part of our advertising efforts, our team develops monthly video ads to be utilized for YouTube advertising. Our team develops the videos from beginning to end including the script, on-site production, graphics, editing, voice over and final output and execution.
Center of Excellence
The Center of Excellence is a skills gap mentorship program for the design engineering industry. As a new organization, they hired Element212 to develop their brand identity and corporate website to launch their program. Along with these tools, we developed a short explainer video to help educate the market place of the purpose and benefits of utilizing The Center of Excellence.