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Smartketing Episode 1: Workplace Communication with Lisa Hudson, The Growth Coach

Smartketing Episode 1: Workplace Communication with Lisa Hudson, The Growth Coach

In this episode of Smartketing, Tammy Rimer sits down with Lisa Hudson, the Growth Coach, to discuss the important of communication in the work place.
Lisa Hudson knows a few things about communication. In her corporate career she worked with teams of up to 450 employees when running multiple stores of various sizes while raising three kids on her own.

Now Lisa uses her expertise in business, sales, and communication to help small businesses become successful through her coaching practice called The Growth Coach.

Thank you for joining us today Lisa. So today we want to focus on internal communication techniques and approaches small business tend to struggle with.

Lisa Hudson knows a few things about having a stressful job. In her corporate career with Macy’s, she worked with teams of up to 450 employees when running a multiple stores of various sizes and raising three kids on her own. Now she uses that experience to help small businesses in her community to be successful while helping the business owners to find balance.

Lisa Hudson owns a business and sales coaching company, The Growth Coach of Carmel. The Growth Coach of Carmel serves Noblesville, Carmel, Fishers, Zionsville, Westfield and the surrounding communities.

“The Growth Coach’s signature service is our Strategic Business Owner workshop program. Workshops are powerful because they give people a support network of other business leaders who are facing similar challenges and – in many cases – have already made progress in overcoming those challenges.

Lisa brings a corporate leadership background to her business. She was with Macy’s for 26 years, including Vice President Store Manager for 19 years. She worked with team ranging from 60 employees to 450 employees and was charged with using strategic leadership and development skills to drive business results. Lisa was selected as Macy’s top 20 leaders of the future, VP Store Manager of the Year 6 years in row, and assisted with Macy’s Leadership Development Institute.

Lisa is Certified DISC Coach and works with individuals and teams to best understand their preferred style as well how to communicate and build a sales funnel plan to grow and close business. Lisa currently works with team to help to improve team dynamics to increase revenue.

As a Growth Coach, Hudson is also certified in The Strategic Mindset coaching process, which adheres to the standards, practices and policies that the International Coaching Federation has set forth in their Code of Professional Standards and Ethics.

Strategic Mindset Process is so effective that it comes with a money-back guarantee.

For more information about how The Growth Coach of Carmel can help you and your business, call 317-696-2286, email LHudson@TheGrowthCoach.com or visit www.TheGrowthCoachcarmelin.com.

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Schedule a free 30-minute consultation, and we’ll help you uncover creative ideas to stay in front of your customers and ways to welcome them back once this time of economic uncertainty has passed. 

Has Your Business Been Impacted By COVID-19?

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.