Up In Your (Family) Business

Redefining Healthcare: Navigating Consumer Shifts and Building a Unique Identity

With Ashley Regel and Tracy Fields

 

Transcript

Summary

In this episode of the Up in Your Family Business podcast, host Todd Rimer interviewed siblings Ashley Regel and Tracy Fields about their healthcare business, Total Body Wellness. Ashley, a nurse practitioner with a background in oncology, founded the clinic in 2020 with her business partner Ellie Branagin. Tracy, with 21 years of military and corporate consulting experience, joined the business later to help with strategic operations. The discussion covered their unique approach to healthcare, which combines conventional and functional medicine, emphasizing preventative care and personalized treatment. They discussed their rapid growth, currently serving over 6,000 patients, and their plans for future expansion. The conversation also addressed the challenges of maintaining quality patient care while scaling the business, their approach to creating repeatable systems, and their commitment to providing an alternative to traditional healthcare models that often rely heavily on prescriptions. Ashley and Tracy emphasized the importance of investing in quality people and systems rather than trying to do everything themselves, and they shared their vision for expanding Total Body Wellness beyond its current location in Brownsburg, Indiana.

 

Chapters

00:00:03 Introduction and Background of Total Body Wellness

Todd Reimer introduced the podcast and guests Ashley Riegel and Tracy Fields. Ashley shared her journey from oncology nurse practitioner to business owner, explaining her dissatisfaction with traditional healthcare models and her decision to create a new approach to patient care.

00:02:07 Siblings' Professional Journey and Business Development

Tracy discussed his military and corporate consulting background, explaining how his diverse experience helped shape their business strategy. Ashley described how their initial relationship as brother and sister evolved into a professional partnership as they built Total Body Wellness together.

00:25:35 Unique Approach to Healthcare

The guests explained Total Body Wellness's innovative patient-centered approach, combining conventional and functional medicine. They emphasized their focus on preventative care and personalized treatment plans that consider each patient's genetics, environment, and lifestyle.

00:44:10 Business Growth and Expansion Plans

Ashley and Tracy discussed their rapid growth, with EBITDA doubling year over year since opening. They shared their plans for future expansion, including potentially opening additional locations while maintaining quality patient care.

01:00:01 Operational Challenges and Solutions

Tracy detailed the importance of creating repeatable systems and processes as the business grew. He emphasized the need to avoid 'tribal knowledge' and ensure that all aspects of the business could be managed effectively, even as they expanded.

 

Action Items

00:26:22 Ashley Riegel to continue developing personalized treatment plans based on root causes, considering each patient's genetics, environment, and lifestyle

01:29:33 Tracy Fields to implement repeatable systems and processes for all aspects of the business

01:37:05 Ashley and Tracy to explore potential locations for expansion while maintaining quality patient care

01:53:18 Continue developing online retail options for supplements and products

Client Testimonials

arrow_down
“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”
CEO - Modern Trailer Sales
“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”
Todd Jameson - Renfro Productions
“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”
Carmen Clift - Beck’s Chimney Sweep
“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”
Josh Brown - Indy Franchise Law
“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”
Mark E. - Eagle Creek Nursery
“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”
Krista Stillwell, Marketing Strategist - Cowpokes Work & Western
“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”
Mark R. - Table XI
“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”
Mike Kelly, Managing Partner - DeveloperTown
“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”
Andy Arrendale - Quack Daddy Donuts
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!
- Mike Pfarrer, VP of Information Technology - Scope Services Inc.
"Element212 was such a pleasure to work with! Your flexibility, timeliness, and professionalism throughout the recruiting video development have truly made this an experience I will fondly remember. I will recommend you to everyone I know!"
Cynthia Reed - BMM CPAs & Advisors
red_arrow> View Community Partners
red_arrow> View Video Testimonials
Element212 BBB Business Review
Facebook-f Linkedin-in Youtube Instagram
Enews Sign Up:
©2025 Element212

privacy & accessibility

Web Ticket Request
317.296.7314
2701 Enterprise Dr, Suite 107, Anderson, IN 46013
E212-Team
what_we_do
view_our_work
blog
contact
careers