In this episode of the Up in Your Family Business podcast, hosts Todd Rimer and Todd Stadler (Stad) discussed the critical components of SEO (Search Engine Optimization) for family businesses. Stad, a digital marketing specialist with 15 years of experience, shared insights about various aspects of SEO, including Google Analytics 4, Google Business Profile, web audits, algorithm updates, content creation, and keyword research. The discussion highlighted several key statistics: Google holds 92% of the search engine market share, 59% of customers use Google to find product information, and 58% of businesses have not opted for local SEO. Stad emphasized the importance of having a complete Google Business Profile, conducting regular web audits, and staying updated with Google's algorithm changes. The hosts also discussed the interconnectedness of these components and how they collectively drive online presence and business growth.
The podcast hosts introduced the episode's focus on SEO, with guest Todd Stadler being introduced as a digital marketing specialist with 15 years of experience. The hosts clarified the distinction between the two Todds, with Stad being the guest expert.
00:05:58 Importance of SEO Statistics
The hosts shared several key statistics: Google has 92% market share, 59% of customers use Google for product information, only 33% of websites pass core web vitals, and 58% of businesses have not opted for local SEO. These statistics highlighted the critical importance of SEO for business success.
Stad explained the features of Google Analytics 4, emphasizing its event-based tracking system and ability to monitor website performance metrics such as visitor behavior, bounce rates, and conversion tracking.
Stad discussed the significance of having a complete Google Business Profile, highlighting its role in building trust with customers, improving local search visibility, and its direct impact on SEO performance.
The hosts discussed the importance of regular web audits, explaining how websites require ongoing maintenance and optimization to remain effective in search engine rankings.
Stad explained how Google implements daily updates, with major updates occurring quarterly. He emphasized the importance of monitoring these updates and adjusting SEO strategies accordingly.
Stad discussed the importance of creating relevant content based on keyword research, explaining how to use tools like Google Keyword Planner and SEMrush to identify effective keywords and optimize website content.
00:29:20 Ensure Google Business Profile is fully completed and regularly updated with business hours and service information
00:22:52 Set up Google Analytics 4 on the website to monitor performance metrics
00:34:32 Conduct regular website health audits to identify and fix technical SEO issues
00:56:56 Implement regular content updates and blog posts based on keyword research
00:46:11 Monitor Google algorithm updates and adjust SEO strategies accordingly
