Quack Daddy Donuts is a build-your-own donut shop whose mission is to create a fun and inviting gathering space for everyone in the community. It was founded in 2016 in Pendleton, Indiana, and opened its first franchise location in 2020 in Westfield, Indiana. They recently sold their Pendleton location and now operate out of Westfield.
Quack Daddy Donuts was seeking an opportunity to build a larger online presence through a new website design that clearly defines their identity and mission for their audience, markets their franchising opportunities, expands into new markets, and better connects with their community.
The Element212 team helped Quack Daddy capitalize on growth with new marketing strategies to boost brand awareness and engaging customers and the local community.
With our goal of accurately representing Quack Daddy Donuts’ brand identity, deliverables, and differentiators, we designed a website that captures the culture and communal concept of Quack Daddy Donuts. The new website delivered key functions like educating the customers on the unique donut-ordering process, showcasing the fun and engaging space, and supporting the brand identity through engaging video and photography.
Our in-house photographers captured the Quack Daddy restaurant, ordering process, and menu items to be utilized throughout their marketing efforts, including the website, Grand Opening campaigns, menu, and social media.
In November 2020, Quack Daddy Donuts celebrated the Grand Opening of their first franchise location. We created the Grand Opening campaigns that included a press release, e-blast, social organic, digital advertising, print materials, event planning, sales promotions, and collaboration with the city’s chamber of commerce.
This website project significantly enhanced the appearance and usability of the Quack Daddy Donut website. The new website design now serves the customers as an informative resource for their brand’s mission, donut-ordering process, menu items, catering and event venue services, and franchise opportunities with clear call-to-actions. In the first three months of the website launch, they had a total of over 9,600 unique visitors to the donut menu page only.
Element212 launched a short-term marketing campaign for the Westfield, Indiana Grand Opening. The event was a success with a tremendous turnout that led to selling out of their menu items and closing early. At least 20% of people who clicked on the grand opening ad campaigns we ran on Facebook became repeat customers, only costing them $1.50 per each measurable repeat customers gained through digital advertising. Additionally, on the Grand Opening day, they had nearly 1,200 unique views in total from the various pages throughout the website design.
