Miller Consulting has over 25 years of experience with Design/Drafting, CAD Data Management, CAD software, and building teams. Their partner network allows their team to consult clients on every aspect of their most important CAD designs.
The CEO of Miller Consulting wanted to strengthen its brand equity and engagement with current and potential clients. They hired Element212 to conduct the Brand Insights™ research to uncover gaps and opportunities within their business processes, communications, and client touchpoints to develop targeted messaging and marketing strategies to achieve their goals.
Miller Consulting faced a variety of business challenges including: reaching new markets, differentiating from a typical staffing company, no standard processes for client communications, insufficient knowledge about marketing platforms and tools, and a lack of accountability for managing their marketing efforts.
The Element212 research team designed a research project to gain insights to aid in the development of the following:
Element212 created a Brand Insights™ report that highlighted the following:
Based on recommendations from the Brand Insights™, Miller Consulting developed new client touchpoints that included a branded video, sales materials, and educational pieces to showcase their workflow and expertise in their field.
Our research uncovered opportunities to engage with leads through developing webinars, as well as offering software training and professional development.
The research uncovered gaps in their messaging, causing a lack of service understanding by leads, which resulted in lost revenue. The research report helped the Miller Consulting team understand how their clients articulated their needs which aided in the development of content marketing updates to their branded touchpoints.
The Brand Insights™ research gave the Miller Consulting team the information they needed to reposition their brand as a full-service CAD and PLM staffing and solutions provider.
By understanding their current client’s fears, needs, and perceptions, they could craft messaging and marketing strategies that more clearly resonate with their ideal audience.