Lisa DeLey is a local Madison County attorney who has dedicated over 25 years of her life to the practice of law. Skilled in personal injury litigation and criminal defense, she has devoted her career to representing clients with the utmost compassion, skill, and ferocity.
Upon breaking off from her law firm to start her own private practice, Lisa Delay recognized the need for a branded website to help her connect with the community she serves. She needed a branding team who could help her not only develop a website for her new business, but who could develop her law practice brand in a way that represented her unique strengths and approach to serving her clients.
We met with the Lisa DeLey team to uncover the information that makes their brand and practice unique and valuable to their customers. Through our discovery process, we were able to craft custom content and design to position the DeLey Law firm as a quality legal team that serves its clients with excellence.
Researching the challenges faced by Lisa, we obtained valuable insights through our discovery interview. Using these insights, we crafted specialized messaging and designs to highlight their professional and personal approach to every case.
It was important to ensure the potential client understood the simple approach to working with the Lisa Deley Law team. We developed their story and approach to educate her readers and highlight the process for hiring their team.
Our team provided professional photography as part of our integrated website development strategy to humanize the brand and connect with their local audience.
To ensure the website viewers could find what they needed easily, we created strategic calls to action throughout the site, leading and helping the view easily connect with the information they need, and take action on the reason for visiting the site.
The custom website for Lisa DeLay has been meticulously designed to highlight the firm’s distinctive strengths, offerings, and identity as a trusted legal partner dedicated to providing exceptional value and service. With enhanced functionality, rich content, and a compelling design, the site effectively communicates tailored messaging that resonates with the firm’s ideal clients. It successfully educates visitors, encourages engagement, and drives high-quality conversions, ensuring the Lisa DeLay legal team can connect with and support their right-fit clientele.
