B2C, Community Based Business, Local Customer-Base
Since its founding in 1962, Lampco Federal Credit Union (Lampco) has been a trusted financial partner for the residents of Madison County, Indiana. As the organization grew and evolved, it became clear that its brand identity no longer reflected the vibrant personality and culture it had cultivated. Recognizing the need for a refresh, Lampco embarked on a comprehensive rebranding journey, revamping its entire identity system, including the logo, letterhead, brochure, email signatures, business cards, social media, and corporate video.
To ensure that the Lampco brand identity redesign was both meaningful and effective, we began by conducting comprehensive qualitative and quantitative interviews. These interviews involved Lampco’s leadership, customer-facing team members, and a diverse group of the credit union’s members. This research was crucial in uncovering insights into the company’s strengths, market positioning, opportunities, culture, and tone. Additionally, we gained valuable understanding of the customer’s buying journey, decision-making process, perceptions of the brand, challenges, and expectations.
This Brand Insights™ research played a critical role in shaping the new brand identity. It’s essential that the external brand image authentically reflects the values and experiences behind the logo. By delving into these insights, we were able to create a brand identity that resonates with both the organization and its members.
Utilizing the data gained through our Brand Insights™ research, we developed a variety of branded pieces that better reflected the Lampco Federal Credit Union brand.
Redesigned the corporate identity design, which included a new contemporary design, updated color palette, refreshed fonts, a stand-alone mark, reverse and black and white logos, and a brand identity spec guide with their logo font names and color numbers.
Designed a new business system that included letterhead, business cards, and a corporate brochure.
Created updated email signatures for each team member. The design included their logo, name, title, employee ID#, and contact information.
Designed imagery for the social media platforms, which included Facebook and LinkedIn.
Created the email communication strategy and template design for their monthly enews communications.
Through our Brand Insights™ and identity work, Lampco Federal Credit Union now has a modern, enduring brand identity that balances tradition with a fresh appeal. The updated brand is designed to connect with a younger audience while preserving the trust and loyalty of longstanding members. With a timeless logo and cohesive identity system, Lampco is well-positioned for continued success and future growth.
We spent a day photographing Caplinger’s Fresh Catch’s various menu items to feature on their new website and social media posts.
