Lampco Federal Credit Union is a full-service, non-profit financial institution that has offered best-in-class banking services in Madison County for over fifty years. They are dedicated to creating economic benefits for their members by providing quality financial products delivered with the highest level of service and integrity. In their early years, they provided services to the employees of their parent company Guide Lamp. After Guide Lamp left the Madison County area, Lampco stayed to continue serving the larger Madison County community.
Since losing their parent company, Lampco struggled to grow their business. They lacked the recognition they needed from the community to be able to thrive and expand. In order to succeed, they needed to build a high level of brand and service awareness to the residents of Madison County.
Because Madison County has such a diverse population, our team developed a branding strategy that would ensure Lampco was reaching the majority of their community. Our goal was to reeducate their audience about Lampco and their banking services. All of our strategies were built around creating brand loyalty and trust with each member who seeks services from and experiences the Lampco brand.
Through our marketing strategies, Lampco Federal Credit Union has seen growth in their business and in brand awareness. The Lampco member e-newsletter has resulted in increased engagement with an open rate of over 25%. With monthly on-brand content from their blog, e-newsletter, and social media, Lampco continues to reach and serve their local community.
We spent a day photographing Caplinger’s Fresh Catch’s various menu items to feature on their new website and social media posts.