Founded in 1993, Cowpokes is a family-owned and operated work and western outfitters store. They currently have two brick and mortar locations in Central Indiana as well as a robust ecommerce store. Cowpokes Work and Western offers a complete line of men’s, women’s, and children’s work and western wear, as well as a tack department and an embroidery/screen printing department.
When Cowpokes Work and Western came to us in 2016, they had a lot of opportunity for growth within their market. They were not doing any active digital marketing and were noticing a decline in sales as a result.
We began our relationship by implementing a digital advertising and search engine optimization strategy. Over the next two years Cowpokes experienced growth, but there was still more to do.
Between 2018 and the present, we have developed and executed branding and marketing strategies to modernize their company brand and to grow their customer base across the continental US.
Our marketing strategies for Cowpokes Work and Western have included digital advertising, search engine optimization, graphic design, and content marketing. This integrated marketing approach has provided Cowpokes’ with record sales numbers year over year. They have also been able to add a 2nd brick and mortar location in 2023.
Additionally, the new logo has created a more modern style for the Cowpokes brand which appeals to their target audience. The redesign also made the logo scalable to various mediums, including online, billboards, embroidered products, screen printing, and more.
The Cowpokes brand continues to reach new audiences through a variety of marketing strategies aimed to grow their two brick and mortar locations and their online e-commerce sales.
We created a new logo with a fresh look and feel that represented Cowpokes’ brand. In addition to the logo, we developed brand guidelines that they could use as a guide in all of their marketing efforts. These guidelines give the brand colors, fonts, and best practices for logo usage.
By optimizing the Cowpokes website, we were able to help them connect with new customers and “ready to buy” audiences. With the SEO traffic now more relevant, their total search traffic doubled in volume since 2018.
Digital ads are an integral part of the Cowpokes strategy because it allows them to catch the attention of their audience.
The redesign also made the logo scalable to various mediums including online, billboards, embroidered products, screen printing, and more.
