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Digital Media Buy Associate

Digital Media Buy Associate

Position Status: Full-Time

Expected Hours: 8-4, Monday – Friday; no overtime; minimal travel

Hybrid Office: In-office Monday and Thursday; Remote Tuesday, Wednesday, and Friday

How to Apply: Send cover letter and resume to tammy@element212.com.

Element212 is seeking an enthusiastic individual with strong strategy and analytic skills to serve as a Digital Media Buy Associate. We offer a fun and flexible work environment, strong team camaraderie, and the opportunity to stretch your skills with a wide variety of clients and platforms. If you enjoy implementing custom digital marketing campaigns and are results-driven, then this may be the right role for you.

What to Expect

As a Digital Media Buyer, you play a vital part in keeping our clients competitive in the digital marketplace. In this position, you will be responsible for implementing high-performing digital advertising campaigns, working collaboratively with our strategy team, and analyzing results for continuous improvement.

Key Responsibilities & Tasks

New Lead Support

  • Review lead’s goals to develop advertising recommendations for contracts
    • Platform recommendations
    • Ad buy Budget estimates

Advertising Management

You will work closely with the Brand Strategist to ensure advertising campaigns align with the client’s long term goals and quarterly campaigns. Responsibilities Include:

  • Set up and manage the ad buy campaigns on multiple platforms for several clients simultaneously.
  • Execute, monitor, and optimize paid campaigns to meet specific goals defined by each client and the Element212 strategy team
  • Create monthly analytic reports, including cost per click, conversions, and more.
  • Measure and report ad campaign performance, and assess against goals (ROI and KPIs).
  • Review the campaign results with the strategy team.
  • Adjust ad campaigns based on engagement and make recommendations to the team for performance improvements.
  • Optimize budget spend for advertising performance.
  • Research and propose recommended advertising budgets for different industries, platforms, and advertising goals
  • Evaluate emerging technologies and stay up-to-date on the latest trends and certifications.

Direct Report

You will report directly to the brand strategist. Each team member is expected to participate in whole team gatherings such as strategy and brainstorming sessions, team-building activities, and project status updates. You will also be expected to report and interpret campaign results to the brand strategies and make recommendations for campaign changes.

Qualifications and Experience

  • 3 years of experience in digital advertising or a related field
  • Experience in Google AdWords, Social Media Advertising, Google Display, YouTube, and other relevant digital paid platforms
  • Understanding of current online marketing concepts, strategies, and best practices
  • Google AdWords Certified
  • Solid knowledge of website analytics tools
  • Ability to analyze and improve paid marketing efforts
  • Should be able to improve yourself everyday with both online and offline tutorials, as digital platforms are always changing
  • Must have media buy experience on all online platforms

Personal Attributes and Values

  • Must be able to work both independently and with a team
  • Embraces excellence in customer care
  • Results-oriented and willing to change course as needed
  • Responds quickly to urgent or unexpected requests and able to resolve issues without conflict
  • Tech-savvy and able to explore and learn new technologies
  • Strong analytical skills and data-driven thinking
  • Comfortable managing client budgets and time/spend schedules within ad campaigns
  • Enthusiasm for learning new digital media platforms
  • Able and willing to take initiative as well as measured risks
  • Eagerness to adapt and face obstacles and challenges with optimism
  • Ability to speak clearly and confidently
  • Ability to understand and articulate analytics
  • Sense of urgency to meet deadlines while striving for accuracy and excellence
  • Desire to delight clients and team members by exceeding expectations
  • Optimistic, sociable, cooperative, and empathetic team player
  • Passionate about and committed to growing Element212 as well as our clients

Benefits

  • 2 weeks paid vacation
    • Additional PTO time is earned with years served
  • 6 paid personal days / sick days
  • Paid holidays
  • Remote days on Tuesday, Wednesday, and Friday, offering flexible balanced life
  • 2 full remote week blocks annually
  • Monthly team activity
  • Quarterly team outings
  • 1-2 community volunteer project annually
  • Peer performance bonuses
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Apply Here

If you feel Element212 is right for your next career, apply below!

Please upload your resume, cover letter, and portfolio if applicable
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Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”
CEO - Modern Trailer Sales
“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”
Todd Jameson - Renfro Productions
“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”
Carmen Clift - Beck’s Chimney Sweep
“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”
Josh Brown - Indy Franchise Law
“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”
Mark E. - Eagle Creek Nursery
“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”
Krista Stillwell, Marketing Strategist - Cowpokes Work & Western
“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”
Mark R. - Table XI
“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”
Mike Kelly, Managing Partner - DeveloperTown
“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”
Andy Arrendale - Quack Daddy Donuts
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!
- Mike Pfarrer, VP of Information Technology, Scope Services Inc.
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!"
- Mike Pfarrer, VP of Information Technology, Scope Services Inc.
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