Modern Trailer Sales is an Anderson-based, 3rd generation family-owned RV dealership that has been helping customers enjoy their RV experiences since 1951. Modern Trailer Sales offer a wide selection of new and used RVs, including Keystone, Forest River, Coachmen, and many more.
Modern Trailer Sales experienced several internal changes within their company as well as external changes within their industry. The third generation was transitioning to take full ownership of the company while the RV market was beginning to shift to a younger demographic, and they needed to gain a macro view of their brand and industry to transition into their new roles effectively.
The Element212 research team conducted qualitative research with key team members throughout the various departments, including executives, sales, parts, service, and administration.
Our research uncovered new opportunities for connection between Modern Trailer Sales service offerings and the customers’ desires. We utilized these insights to reposition the Modern Trailer Sales brand with an updated logo, tagline, and messaging to better resonate with their audience at their exact point of need.
The research identified several internal gaps and bottlenecks between departments, resulting in frustration among employees and customers. We developed recommendations for updating internal processes to correct these issues.
We launched branded digital advertising campaigns across various platforms to grow brand awareness and showcase the Modern Trailer Sales differentiators and strengths.
By re-aligning their brand promise with their marketing strategy, Modern Trailer Sales has experienced record growth over the past 10 years. With their increased customer traffic, Modern Trailer Sales has increased its RV inventory and expanded its facilities, including additional RV storage space, a full-service maintenance building, and additional service bays. Modern Trailer Sales continues to rank highly in the state for total number of units sold, with their market share continuing to increase. They have also been chosen as a Top 50 Dealer in the Nation 8 times.
We developed an appealing welcome booklet to help Modern Trailer Sales reach potential new customers and nurture current customers.