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Modern Trailer Sales Research

Modern Trailer Sales Research

Client Summary

Modern Trailer Sales is an Anderson-based, 3^rd generation family-owned RV dealership that has been helping customers enjoy their RV experiences since 1951. Modern Trailer Sales offer a wide selection of new and used RVs, including Keystone, Forest River, Coachmen, and many more.

Their Challenge

Modern Trailer Sales experienced several internal changes within their company as well as external changes within their industry. The third generation was transitioning to take full ownership of the company while the RV market was beginning to shift to a younger demographic, and they needed to gain a macro view of their brand and industry to transition into their new roles effectively.

Our Strategy

The Element212 research team conducted qualitative research with key team members throughout the various departments, including executives, sales, parts, service, and administration.

The Result

Our research uncovered new opportunities for connection between Modern Trailer Sales service offerings and the customers’ desires. We utilized these insights to reposition the Modern Trailer Sales brand with an updated logo, tagline, and messaging to better resonate with their audience at their exact point of need.

The research identified several internal gaps and bottlenecks between departments, resulting in frustration among employees and customers. We developed recommendations for updating internal processes to correct these issues.

We launched branded digital advertising campaigns across various platforms to grow brand awareness and showcase the Modern Trailer Sales differentiators and strengths.

By re-aligning their brand promise with their marketing strategy, Modern Trailer Sales has experienced record growth over the past 10 years. With their increased customer traffic, Modern Trailer Sales has increased its RV inventory and expanded its facilities, including additional RV storage space, a full-service maintenance building, and additional service bays. Modern Trailer Sales continues to rank highly in the state for total number of units sold, with their market share continuing to increase. They have also been chosen as a Top 50 Dealer in the Nation 8 times.

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!

Welcome Booklet

We developed an appealing welcome booklet to help Modern Trailer Sales reach potential new customers and nurture current customers.