Ready for Your FREE Consultation? Give Us a Call Today! 317.296.7314 Ready for Your FREE Consultation?Give Us a Call Today! 317.296.7314 Ready for Your FREE Consultation?Give Us a Call Today! 317.296.7314 Marketing MattersWebsite Design Marketing MattersWebsite Design Brand Insights Digital Marketing Marketing Strategy Professional Development SEO Website Design What is a “Good” Website and How Do You Make One?What is a good website and how do you make one? According to research conducted by Ahrefs, nearly 91 percent of web pages get zero organic search traffic from Google. Merely two percent of one billion pages, on which the study was conducted, has more than 100 visitors landing on their website each month via SEO.What is a “Good” Website and How Do You Make One?How to Write Quality, Engaging Content for Your Website Writing your website content may seem like a daunting task, but it doesn’t have to be. This post includes tips on how to write quality, engaging content for your new website that will engage and convert traffic. How to Write Quality, Engaging Content for Your WebsiteHow a Website Functions as Your Digital StorefrontTwenty years ago the Internet was a completely different place. There was a fraction of the websites there are today and some companies, like Google, didn’t even exist yet. Many businesses were skeptical of the impact the Internet could have, while a few pioneers began creating the first websites. Today, most business owners understand theHow a Website Functions as Your Digital StorefrontEstablishing Your Website BudgetYour marketing budget will vary depending on your industry—but all the experts agree it should be between 2% and 12% of grosssales. In other words, if you’re a $1 million company, you should set a budget somewhere north of $20,000 and up to $120,000 pending your industry and other factors, to market and promote your brand .Establishing Your Website BudgetE-Mail Marketing: A Trend to FollowMost consumers still consider e-mail to be their primary form of communication, so it is worth it to spend marketing dollars in this medium. A huge benefit of e-mail marketing is that is is very low-cost. Here are some tips for effective e-mail marketing:E-Mail Marketing: A Trend to FollowYour Website as a Customer Service ToolBusinesses build websites for many reasons. They can be an online storefront, a brand-builder, or a customer service and retention tool. When trying to develop your website as a customer service and retention tool, there are some rules of thumb you may want to follow.Your Website as a Customer Service ToolAttract Your Ideal CustomerThe other afternoon a gigantic YellowBook was delivered to our company. One of our employees set it on the front table and there it stayed for two days before it hit the bottom of the recycling bin. Never opened, never used. A poor tree sacrificed for nothing.Attract Your Ideal CustomerWhy Do Mobile Websites Matter?Small business owners have so many decisions to make to stay in front of their ideal customers. But when it comes to having a mobile-friendly website the decision should be easy. Here are the hard facts. • 47.3% of US SMB Websites aren’t mobile-ready* • 94% of all local information searches are done by smartphone • 77% of those mobile searches are done from homes and offices where a computer is available!** This is what it looks like.Why Do Mobile Websites Matter?