Finally, a trend that actually pays benefits. Businesses know they have to follow market trends to remain relevant, and we have watched the “green” trend grow and evolve over the past 20 or so years. Here are a few benefits you can enjoy when you “go green” in your practices:
The four P’s- product, price, place, and promotion- should work together in your marketing mix. Often, decisions on one element will influence the others. Selecting an effective mix for your business will take time and effort, but these will pay off as you find and delight your customers, creating a profitable business along the way. Once you have the right marketing mix- the right product at the right price, offered at the right place and promoted in the right way- you must stay on top of changes and trends in the market. Change up your mix as necessary to stay in front of your customers.
When networking…
Do you spend most or all of the time doing the talking?
Are you waiting for the other person to stop talking so you can share your next thought, essentially not really hearing what others are sharing?
Do you focus on telling others about your product or services, and you share little or nothing about the value you can add to their business or lives?
Most consumers still consider e-mail to be their primary form of communication, so it is worth it to spend marketing dollars in this medium. A huge benefit of e-mail marketing is that is is very low-cost.
Here are some tips for effective e-mail marketing:
Businesses build websites for many reasons. They can be an online storefront, a brand-builder, or a customer service and retention tool. When trying to develop your website as a customer service and retention tool, there are some rules of thumb you may want to follow.
What is a brand, really? I have heard many answers to this question, and I have narrowed down what I believe a brand is to the following:
-The unique impression you leave on your customers
-The look of your company
-The special ways you deliver your products or services
-Your attitude and the way you advertise yourself
And most importantly…
Our last blog covered some of the benefits of nurturing your brand. This installment will go into more detail about the top benefits of having a strong brand, then how a brand audit helps you develop a marketing strategy that will build on your strengths and address your weaknesses.
Our team was getting prepared to attend an event right here in Anderson, Indiana. We were looking for something bold to say during our 60 second pitch, something that would grab the attention of a room full of women.
Think about all of the different ways that your brand interacts with and makes an impression on your customers, your employees, and all of your critical partners and stakeholders that help to bring your brand to life. Your brand might touch these consumers on a daily basis.
With each interaction you are given the opportunity to give your customer a great experience — building stronger brand equity, or give them a poor experience —damaging your brand in that customer’s eye.
When you see the Tiffany & Co. box, what do you think of? Quality, perfection, first class?
When I see that little blue box I think of determination, focus and a steadfast purpose for the brand. That little blue box has surpassed the job of holding jewelry and has become an icon of wealth, success and prosperity for the Tiffany & Company.
So how does that happen? How is a company able to build a brand, not around their product, but around the box that holds the product?
Why is a brand audit important? A brand audit is a holistic way of looking at a business. The brand audit examines all the areas in which your business interacts with the world. Before your business can prepare any effective marketing strategy or campaign, it must first understand where your brand is currently positioned and how that position is perceived by your employees, customers and market.
The other afternoon a gigantic YellowBook was delivered to our company. One of our employees set it on the front table and there it stayed for two days before it hit the bottom of the recycling bin. Never opened, never used. A poor tree sacrificed for nothing.
Learn how to effectively use social media to build your brand and cultivate a loyal fan base.
This consultation includes the following components:
Interview: Element212 will review:
Recommendations:
Learn how to optimize your website and improve your website’s ranking in search engines such as Google.
This consultation includes the following components:
Approach: Element212 will provide:
Recommendations: You will receive:
Duration: 7-9 Weeks
We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.
This consultation includes the following components:
Interview: One-on-one interviews with team members & customers or clients to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:
Duration: 14 days
Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.
This consultation includes the following components:
Interview: Half-day team interview to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations
Duration: 5 days
We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online customer & team surveys
Analysis: Current marketing strategy
Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.
Duration: 3 days
We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.
This consultation includes the following components:
Interview: Up to 10 customer interviews
Survey: Online quantitative customer survey
Analysis: Secret Shopping (when applicable)
Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.
Duration: 7 days
Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online anonymous team survey
Analysis: Secret shopping (when applicable)
Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.
