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All SEO is Not Created Equal: How to Win in Local SEO Without Wasting Time or Resources

SEO. Search engine optimization. The phrase that every business owner knows enough about to understand they need it, but rarely truly understands the nuts and

Top 3 Questions to Ask When Choosing a Marketing Research Firm

Selecting a partner to conduct research on your behalf is a significant commitment, and naturally, it can be a challenge. But there are ways to figure out which firm will be best for you.

Is Your Logo Serving You Well?

Often, we underestimate or overestimate what a logo can do. Simply put, a logo is a mark that represents your brand. Its job is to help identify your brand, not explain it.

When Should I Outsource My Marketing?

As an owner, executive, or manager of your company, have any of the following thoughts crossed your mind in the last year?

I am not sure who my ideal client is or why they buy from me.
I wonder why people choose my competitor instead.
I want to connect with our customers on a more personal level.
I feel like I am always one step behind my customers.
I am throwing a lot of money at marketing but I am not getting any results.
I want to invest more in my marketing, but I can’t afford to hire the right staff to manage it.

Effective Digital Marketing Platforms for 10 Basic Goals for Your Business

Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.

The Glossary of Frequently Used Digital Advertising Campaigns

Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.

Case Study: How Lampco Federal Credit Union Gains 30+ New Members Each Month with Brand Insights^TM

Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.

Now is the Time – Your Business Needs to Take the Leap into Digital Marketing

Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.

Q & A with Element212 Staff: Top 4 Digital Marketing Questions We Get from Our Clients

To help provide further insight into the digital marketing landscape and show you what questions others in the industry are asking, we have selected four questions we frequently get from our clients, answered by the digital marketing specialists in various departments of Element212.

Dangers of Leaving Your Website Outdated

Does your business’ online presence affect its success? According to a research study, “United States B2C eCommerce Country Report 2017” by eCommerce Foundation*, about 88%

Positioning Your Website To Speak Your Customers’ Love Language

When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is

Brand Insights^TM: Connect with Your Ideal Customers

The Brand InsightsTM takes an in-depth qualitative and quantitative analysis of your brand from both your team members’ and customers’ perspectives. It uncovers data around

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

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