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Branding tips can be helpful when you don’t know where to start in building your brand. Building a “brand” is something few people will have to deal with in their
Facebook announced they would start auto-playing sound with video on mobile devices—a big announcement for users; however, buried at the bottom of the release is the announcement of Facebook’s new TV
Twenty years ago the Internet was a completely different place. There was a fraction of the websites there are today and some companies, like Google, didn’t even exist yet. Many
Although Facebook is one of the older social media platforms it continues to innovate to stay current with its users. While it is true that Snapchat, Instagram and other social networks have been growing more rapidly over the last year than Facebook, they definitely haven’t overtaken the social giant. At the end of 2016 Facebook was at about 1.18 billion daily active users. This far exceeds Instagram’s 600 million and Snapchat’s 161 million. Regardless of being a 13-year old company, Facebook continues to grow due in large part to their ability to adapt and innovate.
It seems that we all know those two or three people that seem to effortlessly and legitimately know something about everything. These are the people we quickly grow to hate or depend on for the answers to all of our menial inquisitions throughout the day. Ever wonder how they do it? They probably just made an effort.
Your marketing budget will vary depending on your industry—but all the experts agree it should be between 2% and 12% of grosssales.
In other words, if you’re a $1 million company, you should set a budget somewhere north of $20,000 and up to $120,000 pending your industry and other factors, to market and promote your brand .
Blogging-What’s a B2B Company to Do? If you’re responsible for marketing or business communications at a B2B company and you’re still on the fence about incorporating a blog into your business-aligned communication strategy, this post should be of interest. HiveFive, a Cambridge, Mass.-based internet marketing software solutions company, has released the results of a marketing research survey that suggests many business-to-business companies don’t fully grasp the business opportunities associated with blogging. Some, in fact, see it as a resource drain. Hence, the title of this blog “Blogging-What’s a B2B Company to Do?”.
We all know that loyal, long-term customers are the lifeblood of most businesses. Current customers are less expensive to sell to than potential customers, and they are often your personal army of advocates.
Here are 3 specific reasons to take the time to foster your loyal customer base:
-They are a great source of referrals of potentially good customers.
A logo is more than just a graphic that you put on your signs and advertising materials, it is the foundation of your brand. The majority of the world’s most famous logos are simple concepts that use common colors. Think Coke, ABC, McDonald’s, and the Nike “swoosh”. Who can forget Oscar Mayer for their clever uses of their logo in all of their marketing? I can’t think of anyone else on the planet who could pull off driving around a weiner mobile.
Why are logo designs so important for an organization or company’s image? Because they often make a first impression. A good logo won’t make your organization better, but it can help you stand out in a highly competitive market. Find out how you can have a logo that will have the most impact for your business.
Smart companies know a brand must evolve over time to stay relevant. Some of the top reasons for a rebrand are:
*Respositioning the company or one of its products(Target did a great job at this.)
*Move the brand upmarket(Looks like Ford is trying to do this. I’ll reserve judgement on whether it is successful or not.)
*Communicate a new message or fundamental change(Starbucks is not just coffee, as evidenced in their rebranding.)
Finally, a trend that actually pays benefits. Businesses know they have to follow market trends to remain relevant, and we have watched the “green” trend grow and evolve over the past 20 or so years. Here are a few benefits you can enjoy when you “go green” in your practices:
Learn how to effectively use social media to build your brand and cultivate a loyal fan base.
This consultation includes the following components:
Interview: Element212 will review:
Recommendations:
Learn how to optimize your website and improve your website’s ranking in search engines such as Google.
This consultation includes the following components:
Approach: Element212 will provide:
Recommendations: You will receive:
Duration: 7-9 Weeks
We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.
This consultation includes the following components:
Interview: One-on-one interviews with team members & customers or clients to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:
Duration: 14 days
Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.
This consultation includes the following components:
Interview: Half-day team interview to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations
Duration: 5 days
We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online customer & team surveys
Analysis: Current marketing strategy
Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.
Duration: 3 days
We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.
This consultation includes the following components:
Interview: Up to 10 customer interviews
Survey: Online quantitative customer survey
Analysis: Secret Shopping (when applicable)
Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.
Duration: 7 days
Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online anonymous team survey
Analysis: Secret shopping (when applicable)
Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.
