Marketing Matters

The Importance of Facebook Ads in 2017

Although Facebook is one of the older social media platforms it continues to innovate to stay current with its users. While it is true that Snapchat, Instagram and other social networks have been growing more rapidly over the last year than Facebook, they definitely haven’t overtaken the social giant. At the end of 2016 Facebook was at about 1.18 billion daily active users. This far exceeds Instagram’s 600 million and Snapchat’s 161 million. Regardless of being a 13-year old company, Facebook continues to grow due in large part to their ability to adapt and innovate.

Being Informed is the Real Key to “Cutting Edge…”

It seems that we all know those two or three people that seem to effortlessly and legitimately know something about everything. These are the people we quickly grow to hate or depend on for the answers to all of our menial inquisitions throughout the day. Ever wonder how they do it? They probably just made an effort.

Establishing Your Website Budget

Your marketing budget will vary depending on your industry—but all the experts agree it should be between 2% and 12% of grosssales.

In other words, if you’re a $1 million company, you should set a budget somewhere north of $20,000 and up to $120,000 pending your industry and other factors, to market and promote your brand .

Blogging-What’s a B2B Company to Do

Blogging-What’s a B2B Company to Do? If you’re responsible for marketing or business communications at a B2B company and you’re still on the fence about incorporating a blog into your business-aligned communication strategy, this post should be of interest. HiveFive, a Cambridge, Mass.-based internet marketing software solutions company, has released the results of a marketing research survey that suggests many business-to-business companies don’t fully grasp the business opportunities associated with blogging. Some, in fact, see it as a resource drain. Hence, the title of this blog “Blogging-What’s a B2B Company to Do?”.

Foster a Loyal Customer Base: 3 Reasons Why

We all know that loyal, long-term customers are the lifeblood of most businesses. Current customers are less expensive to sell to than potential customers, and they are often your personal army of advocates.

Here are 3 specific reasons to take the time to foster your loyal customer base:

-They are a great source of referrals of potentially good customers.

Logo Design

A logo is more than just a graphic that you put on your signs and advertising materials, it is the foundation of your brand. The majority of the world’s most famous logos are simple concepts that use common colors. Think Coke, ABC, McDonald’s, and the Nike “swoosh”. Who can forget Oscar Mayer for their clever uses of their logo in all of their marketing? I can’t think of anyone else on the planet who could pull off driving around a weiner mobile.

Logo Designing

Why are logo designs so important for an organization or company’s image? Because they often make a first impression. A good logo won’t make your organization better, but it can help you stand out in a highly competitive market. Find out how you can have a logo that will have the most impact for your business.

Avoid Common Rebranding Mistakes

Smart companies know a brand must evolve over time to stay relevant. Some of the top reasons for a rebrand are:

*Respositioning the company or one of its products(Target did a great job at this.)

*Move the brand upmarket(Looks like Ford is trying to do this. I’ll reserve judgement on whether it is successful or not.)

*Communicate a new message or fundamental change(Starbucks is not just coffee, as evidenced in their rebranding.)

“Trends” with Benefits

Finally, a trend that actually pays benefits. Businesses know they have to follow market trends to remain relevant, and we have watched the “green” trend grow and evolve over the past 20 or so years. Here are a few benefits you can enjoy when you “go green” in your practices:

Maximize Your Marketing Mix

The four P’s- product, price, place, and promotion- should work together in your marketing mix. Often, decisions on one element will influence the others. Selecting an effective mix for your business will take time and effort, but these will pay off as you find and delight your customers, creating a profitable business along the way. Once you have the right marketing mix- the right product at the right price, offered at the right place and promoted in the right way- you must stay on top of changes and trends in the market. Change up your mix as necessary to stay in front of your customers.

Networking is NOT an Event

When networking…

Do you spend most or all of the time doing the talking?

Are you waiting for the other person to stop talking so you can share your next thought, essentially not really hearing what others are sharing?

Do you focus on telling others about your product or services, and you share little or nothing about the value you can add to their business or lives?

E-Mail Marketing: A Trend to Follow

Most consumers still consider e-mail to be their primary form of communication, so it is worth it to spend marketing dollars in this medium. A huge benefit of e-mail marketing is that is is very low-cost.

Here are some tips for effective e-mail marketing:

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The Importance of Facebook Ads in 2017

Being Informed is the Real Key to “Cutting Edge…”

Establishing Your Website Budget

Blogging-What’s a B2B Company to Do

Foster a Loyal Customer Base: 3 Reasons Why

Logo Design

Logo Designing

Avoid Common Rebranding Mistakes

“Trends” with Benefits

Maximize Your Marketing Mix

Networking is NOT an Event

E-Mail Marketing: A Trend to Follow

Organic Social Media Management

Search Engine Optimization (SEO)

Full Brand Insights Research

General Marketing Strategy

Agile Brand Insights Research

Buyer's Journey Research

Internal Team Communications