Is Your Logo Serving You Well?
Often, we underestimate or overestimate what a logo can do. Simply put, a logo is a mark that represents your brand. Its job is to help identify your brand, not explain it.
MARKETING MATTERS
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When Should I Outsource My Marketing?
As an owner, executive, or manager of your company, have any of the following thoughts crossed your mind in the last year?
- I am not sure who my ideal client is or why they buy from me.
- I wonder why people choose my competitor instead.
- I want to connect with our customers on a more personal level.
- I feel like I am always one step behind my customers.
- I am throwing a lot of money at marketing but I am not getting any results.
- I want to invest more in my marketing, but I can’t afford to hire the right staff to manage it.
Effective Digital Marketing Platforms for 10 Basic Goals for Your Business
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
The Glossary of Frequently Used Digital Advertising Campaigns
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
Case Study: How Lampco Federal Credit Union Gains 30+ New Members Each Month with Brand InsightsTM
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
Now is the Time – Your Business Needs to Take the Leap into Digital Marketing
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
Q & A with Element212 Staff: Top 4 Digital Marketing Questions We Get from Our Clients
To help provide further insight into the digital marketing landscape and show you what questions others in the industry are asking, we have selected four questions we frequently get from our clients, answered by the digital marketing specialists in various departments of Element212.
Dangers of Leaving Your Website Outdated
Does your business’ online presence affect its success? According to a research study, “United States B2C eCommerce Country Report 2017” by eCommerce Foundation*, about 88% of consumers conduct an online
Positioning Your Website To Speak Your Customers’ Love Language
When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is important that you put in
Brand InsightsTM: Connect with Your Ideal Customers
The Brand InsightsTM takes an in-depth qualitative and quantitative analysis of your brand from both your team members’ and customers’ perspectives. It uncovers data around your company’s S.W.O.T., goals, internal/external
The What and Why of Gaining Real Feedback about Your Brand – From both Your Customers AND Your Own Team
In our previous blog post, we discussed how to measure success of your business and the importance of data and analytics. In this blog, we are going to touch on
How to Measure the Success of Your Current Strategy
Do you know if your current marketing strategy is successful in helping you meet your business goals? In this age of digital marketing, the key to measuring success of your
