The ACD’s of Marketing to the Customer Journey
Sure, we all know our ABCs. This though, is marketing, and if you don’t know the ACDs, you’ve got some catching up to do! What
Sure, we all know our ABCs. This though, is marketing, and if you don’t know the ACDs, you’ve got some catching up to do! What
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is
The Brand InsightsTM takes an in-depth qualitative and quantitative analysis of your brand from both your team members’ and customers’ perspectives. It uncovers data around
In our previous blog post, we discussed how to measure success of your business and the importance of data and analytics. In this blog, we
Developing a strong brand presence, regardless of what market you compete in, is a key for any company. Branding a company involves more than a
Companies seeking to maximize the potential of their brand have to understand the ins and outs and the importance of conducting a brand audit. A
The word “audit” has such a negative connotation doesn’t it? The first thing most people think of when they hear the word “audit” is the IRS. Negative word association for sure! But did you know that the definition of the word audit is “an official inspection of…” or “a systematic review or assessment of something.”
Smart companies know a brand must evolve over time to stay relevant. Some of the top reasons for a rebrand are:
*Respositioning the company or one of its products(Target did a great job at this.)
*Move the brand upmarket(Looks like Ford is trying to do this. I’ll reserve judgement on whether it is successful or not.)
*Communicate a new message or fundamental change(Starbucks is not just coffee, as evidenced in their rebranding.)
What is a brand, really? I have heard many answers to this question, and I have narrowed down what I believe a brand is to the following:
-The unique impression you leave on your customers
-The look of your company
-The special ways you deliver your products or services
-Your attitude and the way you advertise yourself
And most importantly…
Our last blog covered some of the benefits of nurturing your brand. This installment will go into more detail about the top benefits of having a strong brand, then how a brand audit helps you develop a marketing strategy that will build on your strengths and address your weaknesses.
Think about all of the different ways that your brand interacts with and makes an impression on your customers, your employees, and all of your critical partners and stakeholders that help to bring your brand to life. Your brand might touch these consumers on a daily basis.
With each interaction you are given the opportunity to give your customer a great experience — building stronger brand equity, or give them a poor experience —damaging your brand in that customer’s eye.
