The month of February is the month of LOVE. It is a time to show how much you care about and cherish those closest to you, by doing something special, personal and heartfelt. Like with personal relationships, businesses should be taking a similar position with their customers.
You want to be sure you are doing more than just the minimum which, unfortunately, is what many deliver. Here are eight suggestions on how to show a deeper love for your customers and, in the process, enable you to stand out from your competition:
In our first post centered on Loving Your Customers, we shared nine foundational steps to showing your customers that you genuinely value, appreciate, and care about them.
Our company works with amazing business owners who love their customers. This month we are proud to spotlight our client, Modern Trailer Sales, highlighting the unique way they “love” their customers.
Modern Trailer Sales is an RV dealer who focuses on sharing the RV experience with those who love the outdoors, camping, and traveling. Part of our retainer work with Modern Trailer Sales is helping to educate people new to the RV lifestyle on how to get started in selecting the right RV for their unique needs.
In our first of three posts centered on Loving Your Customers, we shared nine ideas to show customers that you genuinely value, appreciate, and care about them. These foundational practices will help you begin to establish trusting relationships with your customers.
In the second post, we added eight suggestions on how to show a deeper love for your customers, where you would take your service beyond the basics and, in the process, stand out from your competition.
The following is an example of a popular business motto that is used by many corporate departments of Customer Relations:
A customer is the most important visitor on our premises.
He is not dependent on us. We are dependent on him.
Every company depends upon a vital part of their business: customers. The goal of any company is to create a product or service that uniquely meets the needs of its customers and market it with respect, integrity, and overall concern that the buyer gets what he or she wants. How does a business understand the desires of its customers, and how does that business receive honest feedback from its users?
Social media is extremely important for businesses. One of the ways that it can be beneficial is by helping you get the customer feedback you are looking for. However, you do not want your requests for feedback to come across as overbearing or fake. Here are a few creative ways that to get the feedback you are looking for.
Understanding your customers allows you to provide better service: this is clear. But exceptional customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations. Collecting data and then studying it allows you to understand the habits of the customers. Another way to get feedback is to simply ask your customers what they honestly think.
All companies and organizations need to do the following in order to be successful and profitable:
Our last blog discussed the value of investing in research and information gathering up. We also listed a few of the key items research can tell us. But how does this information benefit us if we don’t respond to it and use it?
Even more important than what you uncover with research is what you can gain by analyzing it and applying what you have learned:
At one time or another every business owner has asked herself, “Why didn’t they buy from us?” What makes a consumer choose a certain company to fill their needs and wants?
Every buyer has a specific journey he or she takes when selecting a product or a service to fill a need. Take a person who is getting sick as an example. The first thing they do is become aware that they are not feeling well. Their throat gets scratchy, nose becomes runny, and their head hurts. They know something is wrong with them and they need to find relief. So they get on the Internet and start googling their symptoms and chatting friends on Facebook to find out what is wrong. This buyer is in the Awareness Stage of their buying journey.
So you have a great product or service to offer. That’s good, but it’s only part of your business. Now you need to have a great marketing plan to attract and engage your customers.
Without customer buy-in, it doesn’t matter how amazing your product or service is. Your prospective customers need to see how your business offers what they need and will somehow improve their lives. Most companies also depend on repeat customers, so engaging your current customers to help them buy-in over and over again is another key to success.
