Marketing Matters

Top 3 Ways To Measure Your Advertising

In this day and age, analytics can make or break your business. It is crucial for you to understand what efforts are making your business better and which are wasting your money. While evaluating the effect that your advertising is having on your bottom line may seem daunting, there are still simple ways to measure whether your advertising is doing the job that you had in mind, bringing in revenue and creating awareness. Here are the top three ways to measure your advertising before you find your business’s bottom line falling.

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Collaboration That Works For You

Choosing to work with someone outside your organization can be a big decision.  Here are a few things to consider before you decide to outsource work or projects.

What areas should you consider getting outside help for?

  • Time-consuming tasks for which you get low ROI
  • Anything you are ‘just okay’ at
  • Anything that another company can do better AND more efficiently
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Does Your Brand Image Attract Your Ideal Customer?

Now that you understand who you are and what your brand image consists of, it is crucial to be sure that your brand is attracting the target market that keeps you in business and that fits your product or service. Fortunately, with technological innovation, it has become increasingly more efficient to attract your business’ ideal customer. Remember, your target market will be looking for you, so it is extremely important to be found easily when they need you most! Here are a few ways that your brand can attract your ideal customers and provide them with the product or services that they need.

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The Ever-Changing Nature of Marketing

It’s not exactly a secret that the world is constantly changing. Even something as simple as getting directions is completely different. Twenty years ago we all used maps. Ten years ago we printed maps and directions off the internet. Today it seems ridiculous not to use turn-by-turn directions using smartphones with satellite technology. Similarly, it is important to keep up with the ever-changing nature of marketing.

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The One Thing that Every Company Needs, but Few Have

There’s a lot that goes into running a business, from payroll to product creation to sales and more. With all of those occupying your attention, it’s tempting to slap together something for your marketing and call it a day.

Sadly, diving in without any planning or branding is a good way to cripple your marketing and miss out on a lot of business. You need a marketing plan, and that starts with brand guidelines.

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How to Be a Valuable Resource to Your Customers

When your company’s a valuable resource, you become more than a supplier. Your customers and clients will see you as someone they respect, someone they can go to for advice, and someone they can rely on to be there.

In short: They see you as an ally. Companies will include you in their strategy, and individuals will make you a key part of their life.

How do you become that valuable resource? Just like the phrase sounds, you need to become a go-to source from information, advice, and other things that they value.

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Integrity in Messaging & Business Practices

An Open Letter to Businesses:

Brand differentiation comes down to three simple components: idea, promise, and implementation. Each is equally important in your overall success and, like a tripod, if one leg falls short the structure will be unstable and collapse.

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Don’t Forget to Invest in Your Internal Brand

We know what you’re thinking: “Not another thing I need to invest in…”

And we get it. You’ve got to invest in infrastructure, talent, materials, tools, physical locations, marketing, and a hundred other things. The last thing you need is one more thing demanding your money.

But the truth is simple: Investing in your internal brand is one of the best ways to get the most bang for your buck. That investment in things like your internal process, training, and customer service programs can completely change your approach to your business, making each dollar you invest go farther and improving your returns.

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Navigating Digital Marketing Trends

How to Keep Your Brand in Front of Your Audience

Marketing has always been a changeable beast, and the rise of digital marketing has made it more fluid than ever. More and more companies are decreasing their traditional marketing spending to increase their digital marketing spending. It’s more important than ever to have the flexibility to adapt to digital marketing trends.

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What Do You Want to Know About Marketing?

The rules of engagement in marketing are constantly changing as technology advances and our culture evolves. Consumers search for and consume content and advertisements in a whole new way.

Your audience is no longer sitting and waiting for your ad or message to hit its bull’s-eye. Your audience is a moving target and it is much more difficult to reach and engage that audience with the right message at the right time.

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Engaging with your Customer

You’ve just opened up a coffee shop … clothing store … insurance company … non-profit … insert your business here…

You’re on fire.

You have so many ideas and so many exciting plans.

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Get More From Your Digital Relationships

Do you want more from your digital connections?

Do you long to see those media connections, smiling at you face-to-face?

Digital connections seem so easy. Why? Because we can text and “friend” and tweet, and connect with anyone in minutes.

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