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Ready for Your FREE Consultation?
Give Us a Call Today!  317.296.7314

Ready for Your FREE Consultation?
Give Us a Call Today!  317.296.7314

Marketing Matters

Marketing Strategy

Marketing Matters

Marketing Strategy

The What and Why of Gaining Real Feedback about Your Brand – From both Your Customers AND Your Own Team

Customer satisfaction is the foundation of your business. Satisfied customers will lead to customer loyalty and higher customer retention rate. If you don’t understand how your customers feel and why they are loyal to your brand, you won’t benefit from knowing what is driving their buying decisions.

The What and Why of Gaining Real Feedback about Your Brand – From both Your Customers AND Your Own Team

How to Measure Success of Your Current Strategy

Do you know if your current marketing strategy is successful in helping you meet your business goals?  In this age of digital marketing, the key to measuring success of your current marketing strategy and knowing what to attribute the performance to is this: Data and Analytics.

How to Measure Success of Your Current Strategy

How to Nurture the Lifeblood of your Business

Today, there are more opportunities to create leads then ever before. The tricky part is converting those leads to loyal customers. Building trust, staying relevant, and developing real relationships with your customers takes strategy, endurance, and a lot of patience. Check out these six digital marketing approaches that can support your efforts in engaging with your audience to move them from lead to loyalty.

How to Nurture the Lifeblood of your Business

Is Your Website Converting Your Visitors into Customers?

How do you view the purpose of your website? Do you see it as more than a pretty representation of your business online or an educational tool? And what about your traffic? Do you see each visitor as a potential lead or just as another number to contribute to your analytics? Many companies don’t take enough time to consider how their website is increasing their bottom line. If this is you, it might be time to take a step back and re-evaluate your website strategy.

Is Your Website Converting Your Visitors into Customers?

Latest Marketing Trends You Won’t Want To Miss

As digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One minute you think you have nailed the latest trends and the next you are throwing your hands up wondering why you can’t keep ahead of the changing market. Don’t miss out anymore! Checkout these latest and greatest marketing trends that will keep you in front of your customers with engaging strategies.

Latest Marketing Trends You Won’t Want To Miss

Integrated Marketing Strategy and Your Business

Integrated marketing strategy can seem a bit daunting, but don’t let fear of the unknown stop you from pursuing something that can greatly benefit your business. As someone in the marketing field you are probably already familiar with advertising campaigns that utilize social media, email marketing, cold calling, and others. The key to integrated marketing

Integrated Marketing Strategy and Your Business

Logo Design

A logo is more than just a graphic that you put on your signs and advertising materials, it is the foundation of your brand.  The majority of the world’s most famous logos are simple concepts that use common colors.  Think Coke, ABC, McDonald’s, and the Nike “swoosh”.  Who can forget Oscar Mayer for their clever uses of their logo in all of their marketing? I can’t think of anyone else on the planet who could pull off driving around a weiner mobile.

Logo Design

Logo Designing

Why are logo designs so important for an organization or company’s image? Because they often make a first impression. A good logo won’t make your organization better, but it can help you stand out in a highly competitive market. Find out how you can have a logo that will have the most impact for your business.

Logo Designing

Maximize Your Marketing Mix

The four P’s- product, price, place, and promotion- should work together in your marketing mix. Often, decisions on one element will influence the others. Selecting an effective mix for your business will take time and effort, but these will pay off as you find and delight your customers, creating a profitable business along the way. Once you have the right marketing mix- the right product at the right price, offered at the right place and promoted in the right way- you must stay on top of changes and trends in the market. Change up your mix as necessary to stay in front of your customers.

Maximize Your Marketing Mix

When should I outsource my marketing? Now may be the perfect time.

As an owner, executive, or manager of your company, have any of the following thoughts crossed your mind in the last year?
  • I am not sure who my ideal client is or why they buy from me.
  • I wonder why people choose my competitor instead.
  • I want to connect with our customers on a more personal level.
  • I feel like I am always one step behind my customers.
  • I am throwing a lot of money at marketing but I am not getting any results.
  • I want to invest more in my marketing, but I can’t afford to hire the right staff to manage it.

When should I outsource my marketing? Now may be the perfect time.

Featured Client Spotlight: Modern Trailer Sales

Our company works with amazing business owners who love their customers. This month we are proud to spotlight our client, Modern Trailer Sales, highlighting the unique way they “love” their customers. Modern Trailer Sales is an RV dealer who focuses on sharing the RV experience with those who love the outdoors, camping, and traveling. Part of our retainer work with Modern Trailer Sales is helping to educate people new to the RV lifestyle on how to get started in selecting the right RV for their unique needs.

Featured Client Spotlight: Modern Trailer Sales

The Collaborative Characteristics Of Today’s Economy

It doesn’t take much observation to see that the economy today is vastly different than it was years ago.  There are a couple characteristics in particular that can make collaboration a natural choice.

The Collaborative Characteristics Of Today’s Economy