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Ready for Your FREE Consultation?
Give Us a Call Today!  317.296.7314

Ready for Your FREE Consultation?
Give Us a Call Today!  317.296.7314

Marketing Matters

Digital Marketing

Marketing Matters

Digital Marketing

Latest Marketing Trends You Won’t Want To Miss

As digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One minute you think you have nailed the latest trends and the next you are throwing your hands up wondering why you can’t keep ahead of the changing market. Don’t miss out anymore! Checkout these latest and greatest marketing trends that will keep you in front of your customers with engaging strategies.

Latest Marketing Trends You Won’t Want To Miss

How to write effective, engaging social media posts

Your email is full, your to-do list is overwhelming, and your feet haven’t hit the floor. Once you get to work, you begin to tackle your to-dos by level of immediate importance. Usually, writing or posting social content gets pushed to the back burner. Next thing you know, you haven’t posted in a month. In a panic, you sit down to write a post.  

How to write effective, engaging social media posts

Email Marketing Trends

Email marketing trends are ever changing in the fast-paced world of marketing. It might be overwhelming to keep up with these trends, but email marketing done right can be incredibly effective. However, we know it can be difficult to stay abreast of the latest email marketing trends, so here are a few tips to get started:

Email Marketing Trends

How to Plan Your Video Marketing Strategy

With the growing technology, creating a video has become easier than ever before. We see 8 year olds creating YouTube videos about their daily lives spanning from what they ate for breakfast to who their latest best friend is. Creating a video can seem as easy as just pushing the record button. But for a professional company who is trying to communicate with their customers, there are some important considerations you will want to make before you hit the record button.

How to Plan Your Video Marketing Strategy

Advantages of Outsourcing Your Marketing – Saving You Time and Money

Advantages of outsourcing your marketing? We get it. You might be skeptical of outsourcing for a number of reasons. But, if the term “outsourcing” makes your face scrunch up with negative connotations of un-American activity and job loss, let’s get a few things clear. First, outsourcing is not the same as offshoring, and many companies successfully outsource within the United States.

Advantages of Outsourcing Your Marketing – Saving You Time and Money

Facebook TV? Predicting the Future of Facebook Advertising

Facebook announced they would start auto-playing sound with video on mobile devices—a big announcement for users; however, buried at the bottom of the release is the announcement of Facebook’s new TV app for Apple TV, Amazon Fire TV, and Samsung Smart TV. On its own, this may not seem like a big deal, but when coupled

Facebook TV? Predicting the Future of Facebook Advertising

The Importance of Facebook Ads in 2017

Although Facebook is one of the older social media platforms it continues to innovate to stay current with its users. While it is true that Snapchat, Instagram and other social networks have been growing more rapidly over the last year than Facebook, they definitely haven’t overtaken the social giant. At the end of 2016 Facebook was at about 1.18 billion daily active users. This far exceeds Instagram’s 600 million and Snapchat’s 161 million. Regardless of being a 13-year old company, Facebook continues to grow due in large part to their ability to adapt and innovate.

The Importance of Facebook Ads in 2017

All About Infographics

There are two kinds of people in the world; those who read the instructions first, and those who don’t. I fall somewhere in the middle. I hate reading instructions, and if the thing I have to put together has few enough parts, I decide I can figure it out on my own. For instance, my vacuum sweeper. About a year ago I bought a cute, little, bright yellow vacuum sweeper that was cheap and super easy to figure out. Five minutes, and I was zipping my new sweeper all over my living room floor. Helping my friend mount his flat screen TV to the wall …

All About Infographics

Measurable Results

Consumers don’t always know what they want or need. As an RA (Resident Assistant) in a college dorm, I was in charge of planning and promoting events for the residents on my floor but had trouble getting people to attend. I asked one resident on my floor if she had any suggestions for boosting attendance.

Measurable Results

Social Media’s Role In Customer Feedback

Social media is extremely important for businesses. One of the ways that it can be beneficial is by helping you get the customer feedback you are looking for. However, you do not want your requests for feedback to come across as overbearing or fake. Here are a few creative ways that to get the feedback you are looking for.

Social Media’s Role In Customer Feedback

Top 3 Ways To Measure Your Advertising

In this day and age, analytics can make or break your business. It is crucial for you to understand what efforts are making your business better and which are wasting your money. While evaluating the effect that your advertising is having on your bottom line may seem daunting, there are still simple ways to measure whether your advertising is doing the job that you had in mind, bringing in revenue and creating awareness. Here are the top three ways to measure your advertising before you find your business’s bottom line falling.

Top 3 Ways To Measure Your Advertising

A Higher Degree of Element212

Element212 is constantly working to expand our services to keep up with a shifting climate in the way your customers interact with information and your brand. More and more people are relying on smartphones for every aspect of their life. Whether this is via text, social media, email, or news, the shift to mobile is clear. Here’s what we are doing to stay ahead of the curve and ensure our customers do as well.

A Higher Degree of Element212