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Integrated Marketing Strategy and Your Business

Integrated marketing strategy can seem a bit daunting, but don’t let fear of the unknown stop you from pursuing something that can greatly benefit your business. As someone in the marketing field you are probably already familiar with advertising campaigns that utilize social media, email marketing, cold calling, and others. The key to integrated marketing is learning how to leverage all of these campaigns together to work towards the end goal they were setup to achieve.

An integrated marketing strategy is one that includes all parts of a team working on any given project. They are strategies that come together from the very beginning of a campaign and take a proactive approach to reaching their potential audience. In today’s marketplace consumers are hit with advertisements across all platforms, so it is essential that whether your audience sees you on television, hears your ad on the radio, or comes across your website, they get a consistent message from your brand. You want to find a way to creatively make all of your marketing strategies have a similar feel, without making them all seem the same. Be sure to pick brand colors and make those present in all of your marketing efforts. Try to stick with similar design themes in all of your material, if you really like graphical images use those across your efforts. If you really like photography, try to incorporate photographs as visuals whenever you need them.

Research needs to be done about the target audience, the competition, and any advancements that have been made in the field before a successful integrated marketing strategy can be planned and implemented. The other key is to ensure that your marketing, content, and design teams are all on the same page about who you want to be as a company, or who their potential clients want to be. Everyone needs to be aware of the brand and what information needs to be conveyed to their potential audience. Once all of your team is on the same page about who you want to be, it will be easier to put that vision into their marketing efforts.

The approach of integrated marketing strategies is one that has a very high success rate because it keeps your brand image at the forefront of customers minds. All of the efforts your marketing team do are no longer segregated and being utilized for different goals. Instead they are all streamlined with a single goal in mind. Let your enews, your Facebook ads, and your blog for the month all be about the same topic and drive your customers to the one goal that you want to achieve. So don’t sit by any longer and continue to miss out on the benefits of making your marketing strategy integrated. Get your team on board and start collaborating and researching the best ways to drive home to your audience who you are and what you’re about.

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.