Digital advertising is one of the most reliable and affordable marketing methods with numerous benefits such as helping your company expand your brand’s reach, stay competitive in the marketplace, and maximize the marketing ROI. Here’s everything we can do with your digital advertising at Element212.
In this article, we will explain:
E212’s digital advertising channels
E212X targeting options
E212’s digital advertising channels
Facebook Ads
Overview: Facebook is an extremely powerful tool. With over a billion people accessing Facebook on a regular basis, your target customer is likely to be found on this platform.
Purpose: Ads that show on Facebook and Instagram feed to specific audiences. These ads can be a single image, carousel images, animated image, or video.
Ad Targeting Options:
- Location/Geo
- Gender
- Age
- Interests and Behaviors
- Device
- Website Visitors
- Email Lists
- Look-A-Like Audiences
Audience Guide: We will use interest, demographics, and location to target your ideal customer.
Facebook Shopping Ads
Overview: Getting your products in front of the intended audience has never been easier. With Facebook shopping ads, Facebook can automatically match your products with people who have similar purchase and search history.
Audience Guide: We will optimize your ads to show to people who have searched (with you or a competitor) or are interested in the specific products that you sell on your site.
Facebook Special Category Ads
Overview: Create ads for hiring, loans, credit, or housing. Facebook Special Category Ads make sure that the Equal Housing Act is maintained. Through this category, special targeting is limited. You cannot segment by age, gender, ethnicity, and income. This helps ensure the integrity of the EHA as well as your business.
Audience Guide: Facebook has conveniently limited targeting to comply with EHA. We will target all ages, incomes, ethnicities, and genders in the target area. Variable Interest Targeting can be used to find the right people for your ad.
Google Ads
Overview: Staying ahead of competitors is a must in today’s market. Google ads can help by reaching customers who are in the market now. Using various methods of keyword targeting and pulling keywords directly from your site, Google Ads can capture people who are searching for your product or service in real time and place you above your competitors in search results.
Audience Guide: Google selects your audience based on keywords they use to search! We will narrow your target audience by location, age, and demographics based on your goals.
Google Shopping Ads
Overview: Google Shopping Ads takes the power and capabilities of Google Ads and optimizes it for your e-commerce products. Google will pull the keywords and descriptions of your products to match searches happening now. Google will show your product in the top results with images of your product to capture buyers’ attention.
Audience Guide: Google will match your online inventory with people who are searching for those specific products. This targeting can be limited to a certain area if you do not provide shipping nationwide.
Local Google Campaigns
Overview: Local Campaigns are great for businesses wanting to drive in-store traffic. We will only run ads during your business hours that show up when people are searching for what you have to offer. Slow at certain times of the week? We can optimize your campaign to drive more traffic during typical lulls.
Audience Guide: We will use a close radius to target people in your area searching for your product or service.
YouTube
Overview: Harness the power of video and combine it with education of your brand. YouTube advertising is a powerful force in the advertising industry. We can target by active searches, interest groups based on browser history, purchases based on internet history, and more. Educating the right audience is less CPV (cost per view) than on any other platform.
Audience Guide: Beyond the typical location and demographics targeting, you can reach someone interested in your product or service based on search history groups. These are interest groups compiled by Google to give you the most relevant audience for your budget. We will review your brand and customer journey to pair you with the right interest groups.
They also serve retargeting groups based on the tracking code your E212 team will install for you. You can serve informational ads to people in the next step of their customer journey with retargeting groups.
Display Ads
Overview: Impact your in-market customers with a stunning visual. Google compiles lists of in-market audiences for specific businesses or products based on browser history. Display Ads are also great for retargeting people who have explored your site. Retargeting through Display allows you to impact your ideal customer while they are considering your competitors, keeping you top of mind.
Audience Guide: Beyond the typical location and demographics targeting, you can reach someone interested in your product or service based on search history groups. These are interest groups compiled by Google to give you the most relevant audience for your budget. We will review your brand and customer journey to pair you with the right interest groups.
They also serve retargeting groups based on the tracking code your E212 team will install for you. You can serve informational ads to people in the next step of their customer journey with retargeting groups.
Overview: Your E212 team will create visually stunning ads to capture your audience. Show off your products in uniquely created pins and measure ROI as people purchase.
Audience Guide: We will use a specific set of interest and demographic targeting to reach your ideal audience.
Overview: Looking to make an impact on B2B or grow business relationships? Strengthen your brand through LinkedIn Advertising. LinkedIn is a great tool to support on-the-ground sales. With the ability to target specific companies, industries, job titles, and job rank, you can support your on-the-ground sales efforts with ads to stay top of mind while prospective clients move down the funnel.
Audience Guide: LinkedIn is a place to connect with specific companies, industries, or job titles. This allows us to help your on-the-ground sales team close the deal. We will work to create specifically targeted ads to those you are interested in working with in the future.
E212X targeting options
E212X is the most powerful tool we offer. With 98% of online ad inventory at your fingertips (Bing, Yahoo, Google, YouTube, Pandora, Spotify, and more), you can connect your brand to the world.
Audience Guide: Your audience is UNLIMITED with E212X. We can target by income, industry, job title, interest, past purchases, keyword, IP, retargeting efforts, visited websites, geographic area, or online behaviors. The possibilities are endless with E212X. If you can dream it, we can create a target audience for it.
Our current capabilities:
Geotargeting (Framing & Fencing)
Brief Overview: Geotargeting allows you to target specific areas, eliminating wasteful ad spend. Draw lines and boundaries around areas, postal codes, and specific buildings!
Why It Is Great: Now you can target people visiting your competitors, attending trade shows or events, or even specific neighborhoods.
Who It Works Best For: People who are looking to stay ahead of their competitors, people who want to target and advertise at (or for) events, and retargeting people who have attended an event.
IP Targeting
Brief Overview: Think of this as your digital mailer! We can target devices in homes, businesses, and anywhere you can imagine. Through IP targeting we are able to reach specific people who are ideal to your brand.
Why It Is Great: This option is a little more expensive, but you remove all possibilities of reaching people who are not a good fit for your ad campaign.
Who it Works Best For: Anyone who uses mailers and desires a stronger ROI.
CRM Data Remarketing
Brief Overview: This approach will take remarketing and customer loyalty to the next level!
Why It Is Great: We can help send promotions to past & current customers. No more dividing your time marketing through different avenues, we can now gain future customers while reengaging past customers.
Who It Works Best For: Anyone with a CRM system.
Purchase History Targeting
Brief Overview: We can now target people who have purchased with you or a business like yours in the past.
Why It Is Great: This is another great way to capture your competitor’s customers.
Who It Works Best For: Anyone who can track purchases and wants to get an edge over their competitors.
Audio Advertising
Brief Overview: Have you been interested in advertising on Spotify, Pandora, or on major audio platforms and aren’t sure where to get started? This solution is for you!
Why It Is Great: This is an awesome way to cut the expensive spend of advertising with the companies directly. With our new capabilities, we are making it more manageable to reach your audience on audio platforms.
Who It Works Best For: People who are interested in branding to their audience at the most memorable, catchy level!
Other Targeting Options
- Behavioral Targeting
- Contextual Targeting
- Keyword Targeting
- Page Placement
- Cross-device Targeting
- Site Targeting
- Email Retargeting
Brief Overview: These are all great options that can be combined together and with some of the campaigns above to make sure you are hitting the exact people in your ideal audience.
Why It Is Great: Not only are these accessible on Google’s ad space, we now have access to 98 percent of online ad inventory making your ads more powerful than ever!
Who It Works Best For: Any one of these can be a campaign in itself and can work great to reach any ideal customer.
How It Works:
These are display, in-stream video ads (can be run on video apps that allow ads that stream through your tv), native ads (on news, blog, and other sites to look like it is an article on the site), and video ads that can run across Google and 98% of the internet. These capabilities are not available via Facebook or Google search. Those campaigns will stay separate to enhance and capture audiences everywhere.
