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Give Us a Call Today! 317.296.7314

Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

DIGITAL ADVERTISING

EXPANDING YOUR REACH

Digital

Advertising

Having a website is great, but it’s not adding value for your business if no one is visiting it. There are “organic” ways of obtaining traffic, and there are also ways to expand your reach by purchasing targeted traffic via digital advertising.

From Facebook Ads, to Google AdWords, to YouTube ads and beyond, we have multiple ways to send ready-to-buy visitors to your website. Digital Advertising expands your reach while minimizing risk. We’ve helped clients in many different niches gain leads through paid digital advertising, and we would like to do the same for you.

BENEFITS

01.

Meet Them Where
They Are

It’s no secret that we live in a world inundated by screens. Digital advertisements allow you to meet your target audience where they’re already spending their time–online!

02.

No More Wasted
Ad Spend

The targeting capabilities of Google AdWords and Facebook ads make it extremely easy to make sure your ad is only being shown to people that are likely to buy your product or service.

03.

Pinpoint
Trackability

The greatest allure of digital advertising is being able to know exactly where your traffic is coming from and whether they purchase or not, which takes the guesswork out of calculating ROI.

FIVE WAYS DIGITAL ADVERTISING
WORKS FOR YOU

Powerful
Campaign
Design
Optimizing
Your
Budget
Lead
Generation
Acquiring
Ideal
Customers
Real
Time
Analytics
Powerful-campaign-design
Powerful Campaign Design

Reach your ideal customers with eye-catching ads and targeted campaigns to stand out from the competition.

Optimizing your budget
Optimizing Your Budget

The trackability of every dollar spent in digital advertising makes it easy to see the ROI on your investment with how much it costs to acquire a new customer.

Lead-generation
Lead Generation

Receive high-quality leads from ads focused on your business’s specific products & services.

Acquiring-ideal-customers
Acquiring Ideal Customers

Boost conversions with relevant ads that are optimized to capture your ideal customers.

Real-time-analytics
Real Time Analytics

Improved advertising strategies based on real time data from your campaigns.

Check it Out

Learn how to
leverage the
power of
Facebook for
your business.

Learn how to leverage the
power of Facebook for your business.

Interested in learning
more about how
digital advertising
can work specifically
for your business?

View Our Digital Advertising Work

PINPOINT YOUR AUDIENCE &
REACH THEM WHERE THEY ARE.

Enter your email address below, and we’ll send you our
exclusive guide on reaching your target audience
through Facebook advertising.

Enter your email address below, and we’ll send you our exclusive guide on reaching your target audience through Facebook advertising.

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.