Parallax Power Supply is an electrical supplier to the RV OEM (Original Equipment Manufacturer) market. This company is a great example of going above and beyond in their customer engagement and communication. Although RV Dealerships don’t buy directly from Parallax, they recognize the importance of building relationships and communicating with dealerships to strengthen their brand in their industry.
Element212 has come alongside Parallax Power Supply to help them rebrand their look, their message and their value proposition. Through our internal and external market research we were able to uncover their key differentiators to set them apart from their competition and build a marketing strategy that will engage with not just their direct customers, but also their full industry of consumers.