[vc_row][vc_column][vc_column_text]Abram’s Bed – The Safety Sleeper is a fully enclosed & portable bed developed by a mom who saw a great need in the special needs market place. During her own struggles with keeping her autistic son safe an night time, as he was prone to night wandering and other sleep issues due to his diagnosis, Rose began developing solutions to protect her son and give she and her husband peace of mind in the night. From that need and great innovation, The Safety Sleeper was born.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Today, The Safety Sleeper protects thousands of children and adults with sleeping issues and provides families great relief and rest.
In March of this year Rose hired Element212 to help take your business to the next level with engaging a larger range of customers, enhancing partnerships with wholesalers and companies in the travel space, build stronger brand awareness through media and PR and create a company positioning and communications strategy to set her company off from the rest and truly position her as the industry expert that she is.
So where did we start? At the source – their customers. To build any kind of solid marketing strategy, you first have to understand who you are marketing to. If you have never had a conversation with your customer about their wants and needs within the space you serve – then you are already at a disadvantage. Talking to your customers, interviewing and surveying them should be a standard part of your ongoing marketing strategy.
Element212 conducted one on one interviews with dozens of The Safety Sleeper customers and also conducted an online survey to gain real feedback into
- How they defined their problem
- What language they used in defining it
- What they thought the solutions could be
- What methods they used in seeking solutions
- How they found The Safety Sleeper
- What caused them to consider The Safety Sleeper
- And why they made the ultimate decision in making the purchase of The Safety Sleeper.
There were many other questions asked to help us develop our marketing strategy, but if you are not uncovering the answers to these key foundational questions then you are most likely just throwing mud against the wall with your marketing efforts.
If you would like to develop a truly targeted approach to your marketing, then schedule a free consultation with Element212 to begin your walk down your buyer’s journey.[/vc_column_text][/vc_column][/vc_row]