When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is important that you put in
Writing your website content may seem like a daunting task, but it doesn’t have to be. This post includes tips on how to write quality, engaging content for your new website that will engage and convert traffic.
Twenty years ago the Internet was a completely different place. There was a fraction of the websites there are today and some companies, like Google, didn’t even exist yet. Many
Your marketing budget will vary depending on your industry—but all the experts agree it should be between 2% and 12% of grosssales.
In other words, if you’re a $1 million company, you should set a budget somewhere north of $20,000 and up to $120,000 pending your industry and other factors, to market and promote your brand .
Most consumers still consider e-mail to be their primary form of communication, so it is worth it to spend marketing dollars in this medium. A huge benefit of e-mail marketing is that is is very low-cost.
Here are some tips for effective e-mail marketing:
Businesses build websites for many reasons. They can be an online storefront, a brand-builder, or a customer service and retention tool. When trying to develop your website as a customer service and retention tool, there are some rules of thumb you may want to follow.
The other afternoon a gigantic YellowBook was delivered to our company. One of our employees set it on the front table and there it stayed for two days before it hit the bottom of the recycling bin. Never opened, never used. A poor tree sacrificed for nothing.
Small business owners have so many decisions to make to stay in front of their ideal customers. But when it comes to having a mobile-friendly website the decision should be easy.
Here are the hard facts.
• 47.3% of US SMB Websites aren’t mobile-ready*
• 94% of all local information searches are done by smartphone
• 77% of those mobile searches are done from homes and offices where a computer is available!**
This is what it looks like.