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Does your business’ online presence affect its success? According to a research study, “United States B2C eCommerce Country Report 2017” by eCommerce Foundation*, about 88% of consumers conduct an online
When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is important that you put in
According to research* conducted by Ahrefs, nearly 91 percent of web pages get zero organic search traffic from Google. Merely two percent of one billion pages, on which the study
Writing your website content may seem like a daunting task, but it doesn’t have to be. This post includes tips on how to write quality, engaging content for your new website that will engage and convert traffic.
Twenty years ago the Internet was a completely different place. There was a fraction of the websites there are today and some companies, like Google, didn’t even exist yet. Many
Your marketing budget will vary depending on your industry—but all the experts agree it should be between 2% and 12% of grosssales.
In other words, if you’re a $1 million company, you should set a budget somewhere north of $20,000 and up to $120,000 pending your industry and other factors, to market and promote your brand .
Most consumers still consider e-mail to be their primary form of communication, so it is worth it to spend marketing dollars in this medium. A huge benefit of e-mail marketing is that is is very low-cost.
Here are some tips for effective e-mail marketing:
Businesses build websites for many reasons. They can be an online storefront, a brand-builder, or a customer service and retention tool. When trying to develop your website as a customer service and retention tool, there are some rules of thumb you may want to follow.
The other afternoon a gigantic YellowBook was delivered to our company. One of our employees set it on the front table and there it stayed for two days before it hit the bottom of the recycling bin. Never opened, never used. A poor tree sacrificed for nothing.
Small business owners have so many decisions to make to stay in front of their ideal customers. But when it comes to having a mobile-friendly website the decision should be easy.
Here are the hard facts.
• 47.3% of US SMB Websites aren’t mobile-ready*
• 94% of all local information searches are done by smartphone
• 77% of those mobile searches are done from homes and offices where a computer is available!**
This is what it looks like.
Learn how to effectively use social media to build your brand and cultivate a loyal fan base.
This consultation includes the following components:
Interview: Element212 will review:
Recommendations:
Learn how to optimize your website and improve your website’s ranking in search engines such as Google.
This consultation includes the following components:
Approach: Element212 will provide:
Recommendations: You will receive:
Duration: 7-9 Weeks
We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.
This consultation includes the following components:
Interview: One-on-one interviews with team members & customers or clients to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:
Duration: 14 days
Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.
This consultation includes the following components:
Interview: Half-day team interview to uncover:
Survey: Online customer & team surveys
Analysis: Current marketing audit
Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations
Duration: 5 days
We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online customer & team surveys
Analysis: Current marketing strategy
Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.
Duration: 3 days
We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.
This consultation includes the following components:
Interview: Up to 10 customer interviews
Survey: Online quantitative customer survey
Analysis: Secret Shopping (when applicable)
Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.
Duration: 7 days
Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online anonymous team survey
Analysis: Secret shopping (when applicable)
Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.
