Marketing Matters

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Brand Insights

Digital Marketing

Marketing Education

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Creating Positive Customer Touchpoints Instills Trust and Loyalty

A great experience with a company can stick with a customer for years. It becomes the story they tell all their friends, the highlight of

The Importance of Consistency in Branding

Consistency, consistency consistency. Just like the mantra for the real estate industry is all about location, the marketing and branding world places a great emphasis

Remarkable Brands Start From Within

When you think about remarkable brands, which ones come to mind? There are a few that always seem to show up on the list: Disney,

Why Some Brands Are So Revered

Disney. Apple. Starbucks. Nike. These are some of the most revered brands in the world. They each own their product or service category, they’ve amassed

The Importance of Branding in Today’s Market

Year after year, many companies spend thousands of dollars on branding. For some, this is justified as a worthwhile investment, while for others, it seems

How Can Market Research Help Your Brand

Deciding on marketing and branding initiatives for your company shouldn’t feel like taking a stab in the dark. To reap the best results from your

The Foundation of Branding Starts Within

Many businesses may provide the same or similar services. So what defines your company? A key element of marketing is communicating your brand story to

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Reach Your Audience through Digital Marketing Touchpoints

With the continued progression of technology, digital marketing is becoming more innovative and intuitive every year. This evolution of technology provides new opportunities to develop

In the Trenches: A Day in the Life of Digital Advertising

Many business struggle with understanding the ins and outs of digital advertising and how this element of marketing can truly support their business. Today we

What Matters in Marketing Isn’t Always Measurable

Metrics and a return on your marketing investment are indeed very important. But there is another essential piece when outsourcing your marketing efforts that is

How Do I Reach and Engage My Ideal Customer

Content marketing is a powerful way to reach and engage your ideal audience to convey who you are, what you offer, and how your offering

Tips to Convert Customers Using Digital Advertising Touch Points

Every stage of a customer’s buyer’s journey is an opportunity for you to strengthen or weaken that customer-brand relationship. To reach and retain your ideal

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”