The Importance of Cross-Generational Communication
A recent survey conducted by the First Bank Center for Family-Owned Businesses aimed at uncovering what’s on the minds of family business owners. When family
A recent survey conducted by the First Bank Center for Family-Owned Businesses aimed at uncovering what’s on the minds of family business owners. When family
As a busy family business owner, juggling multiple responsibilities can leave little or no time to plan and manage marketing. However, neglecting your marketing can
Marketing plays a vital role in the success of any family-owned business. But is your marketing strategy truly agile? To ensure your efforts are effective
So you’ve realized you’re wearing too many hats and you need someone to help with marketing your business. We have good news. You are not
“Where do I begin?” “What are the critical threats and opportunities I should be focusing on?” “How do I get the information I need to
A great experience with a company can stick with a customer for years. It becomes the story they tell all their friends, the highlight of
Consistency, consistency consistency. Just like the mantra for the real estate industry is all about location, the marketing and branding world places a great emphasis
When you think about remarkable brands, which ones come to mind? There are a few that always seem to show up on the list: Disney,
Disney. Apple. Starbucks. Nike. These are some of the most revered brands in the world. They each own their product or service category, they’ve amassed
Year after year, many companies spend thousands of dollars on branding. For some, this is justified as a worthwhile investment, while for others, it seems
Deciding on marketing and branding initiatives for your company shouldn’t feel like taking a stab in the dark. To reap the best results from your
Many businesses may provide the same or similar services. So what defines your company? A key element of marketing is communicating your brand story to
