The four P’s- product, price, place, and promotion- should work together in your marketing mix. Often, decisions on one element will influence the others. Selecting an effective mix for your business will take time and effort, but these will pay off as you find and delight your customers, creating a profitable business along the way. Once you have the right marketing mix- the right product at the right price, offered at the right place and promoted in the right way- you must stay on top of changes and trends in the market. Change up your mix as necessary to stay in front of your customers.
Our company works with amazing business owners who love their customers. This month we are proud to spotlight our client, Modern Trailer Sales, highlighting the unique way they “love” their customers.
Modern Trailer Sales is an RV dealer who focuses on sharing the RV experience with those who love the outdoors, camping, and traveling. Part of our retainer work with Modern Trailer Sales is helping to educate people new to the RV lifestyle on how to get started in selecting the right RV for their unique needs.
It doesn’t take much observation to see that the economy today is vastly different than it was years ago. There are a couple characteristics in particular that can make collaboration a natural choice.