Marketing Matters

Tips to Convert Customers Using Digital Advertising Touch Points

Every stage of a customer’s buyer’s journey is an opportunity for you to strengthen or weaken that customer-brand relationship. To reach and retain your ideal

10 Considerations Before You Start a New Website Project

Is it about time your website needs to be re-designed? With the fast-paced nature of business these days, brands are becoming more attentive to

A Checklist to Maintain Your Website Ready to Convert

Think about a positive experience you’ve had as a customer at a business. What made it so phenomenal? Did the layout of the business

How to Create a Touchpoint Strategy That Converts

It is not news that having a great product or service offering is not enough to have a successful business. There are many more

A Marketing Strategy That Serves Your Business

We’ve finally wrapped up a tough year, and many business owners are hopeful for a more stable year in 2021. Before we get there

An Interview with CEO Todd Rimer

Todd Rimer moved into the role of CEO of Element212 in 2016. As we ring in the new year and celebrate our 13th year in

Digital Advertising

Digital advertising is one of the most reliable and affordable marketing methods with numerous benefits such as helping your company expand your brand’s reach, stay

Website Design & Development

Your website is far more than a pretty design. It is your digital storefront and a critical touchpoint in your customers’ buyer’s journey. It’s like

How Do You Build a Successful Brand Image?

Your brand image is much more than your corporate logo. It is woven into every touchpoint between you and your customers. Developing a consistent, well-executed

Marketing Strategy & Execution

Is your marketing agile? Marketing strategies should be based on real data and built around both the short-term and long-term vision for your company. Agile

Research & Consulting: A Brand Insights™ Q&A

Are you making business decisions based on assumptions or data? Running a business can be difficult. You may find yourself asking: Which initiatives do I

The Difference Between Marketing and Advertising

While they might seem similar, there’s a BIG difference. We’ve all heard the saying “You don’t sell the steak, you sell the sizzle,” and

Client Testimonials

“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”

“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”

“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”

“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”

“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”

“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”

“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”

“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”

“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”

"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!