With the exception of a couple of ad types, all digital ads need a “home base” – a place to direct the audience to learn more and convert. At first,
It’s hard to believe it’s 2020, isn’t it? In 2019, new technologies emerged and influenced many areas of the marketing industry and beyond. While many organizations have a hard time
SEO. Search engine optimization. The phrase that every business owner knows enough about to understand they need it, but rarely truly understands the nuts and bolts that make the SEO
Selecting a partner to conduct research on your behalf is a significant commitment, and naturally, it can be a challenge. But there are ways to figure out which firm will be best for you.
As an owner, executive, or manager of your company, have any of the following thoughts crossed your mind in the last year?
- I am not sure who my ideal client is or why they buy from me.
- I wonder why people choose my competitor instead.
- I want to connect with our customers on a more personal level.
- I feel like I am always one step behind my customers.
- I am throwing a lot of money at marketing but I am not getting any results.
- I want to invest more in my marketing, but I can’t afford to hire the right staff to manage it.
When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is important that you put in
Do you know if your current marketing strategy is successful in helping you meet your business goals? In this age of digital marketing, the key to measuring success of your
Today, there are more opportunities to create leads then ever before. The tricky part is converting those leads to loyal customers. Building trust, staying relevant, and developing real relationships with your customers takes strategy, endurance, and a lot of patience. Check out these six digital marketing approaches that can support your efforts in engaging with your audience to move them from lead to loyalty.
How do you view the purpose of your website? Do you see it as more than a pretty representation of your business online or an educational tool? And what about your traffic? Do you see each visitor as a potential lead or just as another number to contribute to your analytics? Many companies don’t take enough time to consider how their website is increasing their bottom line. If this is you, it might be time to take a step back and re-evaluate your website strategy.
As digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One minute you think you have nailed the latest trends and the next you are throwing your hands up wondering why you can’t keep ahead of the changing market. Don’t miss out anymore! Checkout these latest and greatest marketing trends that will keep you in front of your customers with engaging strategies.
Advantages of outsourcing your marketing? We get it. You might be skeptical of outsourcing for a number of reasons. But, if the term “outsourcing” makes your face scrunch up with negative connotations of un-American activity and job loss, let’s get a few things clear. First, outsourcing is not the same as offshoring, and many companies successfully outsource within the United States.