When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is important that you put in
Do you know if your current marketing strategy is successful in helping you meet your business goals? In this age of digital marketing, the key to measuring success of your
Today, there are more opportunities to create leads then ever before. The tricky part is converting those leads to loyal customers. Building trust, staying relevant, and developing real relationships with your customers takes strategy, endurance, and a lot of patience. Check out these six digital marketing approaches that can support your efforts in engaging with your audience to move them from lead to loyalty.
How do you view the purpose of your website? Do you see it as more than a pretty representation of your business online or an educational tool? And what about your traffic? Do you see each visitor as a potential lead or just as another number to contribute to your analytics? Many companies don’t take enough time to consider how their website is increasing their bottom line. If this is you, it might be time to take a step back and re-evaluate your website strategy.
As digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One minute you think you have nailed the latest trends and the next you are throwing your hands up wondering why you can’t keep ahead of the changing market. Don’t miss out anymore! Checkout these latest and greatest marketing trends that will keep you in front of your customers with engaging strategies.
Advantages of outsourcing your marketing? We get it. You might be skeptical of outsourcing for a number of reasons. But, if the term “outsourcing” makes your face scrunch up with negative connotations of un-American activity and job loss, let’s get a few things clear. First, outsourcing is not the same as offshoring, and many companies successfully outsource within the United States.
A logo is more than just a graphic that you put on your signs and advertising materials, it is the foundation of your brand. The majority of the world’s most famous logos are simple concepts that use common colors. Think Coke, ABC, McDonald’s, and the Nike “swoosh”. Who can forget Oscar Mayer for their clever uses of their logo in all of their marketing? I can’t think of anyone else on the planet who could pull off driving around a weiner mobile.
Why are logo designs so important for an organization or company’s image? Because they often make a first impression. A good logo won’t make your organization better, but it can help you stand out in a highly competitive market. Find out how you can have a logo that will have the most impact for your business.
Finally, a trend that actually pays benefits. Businesses know they have to follow market trends to remain relevant, and we have watched the “green” trend grow and evolve over the past 20 or so years. Here are a few benefits you can enjoy when you “go green” in your practices:
The four P’s- product, price, place, and promotion- should work together in your marketing mix. Often, decisions on one element will influence the others. Selecting an effective mix for your business will take time and effort, but these will pay off as you find and delight your customers, creating a profitable business along the way. Once you have the right marketing mix- the right product at the right price, offered at the right place and promoted in the right way- you must stay on top of changes and trends in the market. Change up your mix as necessary to stay in front of your customers.
As an owner, executive, or manager of your company, have any of the following thoughts crossed your mind in the last year?
- I am not sure who my ideal client is or why they buy from me.
- I wonder why people choose my competitor instead.
- I want to connect with our customers on a more personal level.
- I feel like I am always one step behind my customers.
- I am throwing a lot of money at marketing but I am not getting any results.
- I want to invest more in my marketing, but I can’t afford to hire the right staff to manage it.