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Ready for your FREE Consultation?

Give Us a Call Today! 317.296.7314

MARKETING MATTERS

“Center” of Hope

The Christian Center is truly a center of hope for our community. Like us, you may know several of the services The Christian Center provides but after spending some time there, we can guarantee there are more services you are unaware of that stand as current offerings or are in the works.

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Being Informed is the Real Key to “Cutting Edge…”

It seems that we all know those two or three people that seem to effortlessly and legitimately know something about everything. These are the people we quickly grow to hate or depend on for the answers to all of our menial inquisitions throughout the day. Ever wonder how they do it? They probably just made an effort.

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Blogging-What’s a B2B Company to Do

Blogging-What’s a B2B Company to Do? If you’re responsible for marketing or business communications at a B2B company and you’re still on the fence about incorporating a blog into your business-aligned communication strategy, this post should be of interest. HiveFive, a Cambridge, Mass.-based internet marketing software solutions company, has released the results of a marketing research survey that suggests many business-to-business companies don’t fully grasp the business opportunities associated with blogging. Some, in fact, see it as a resource drain. Hence, the title of this blog “Blogging-What’s a B2B Company to Do?”.

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Foster a Loyal Customer Base: 3 Reasons Why

We all know that loyal, long-term customers are the lifeblood of most businesses. Current customers are less expensive to sell to than potential customers, and they are often your personal army of advocates.

Here are 3 specific reasons to take the time to foster your loyal customer base:

-They are a great source of referrals of potentially good customers.

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Networking is NOT an Event

When networking…

Do you spend most or all of the time doing the talking?

Are you waiting for the other person to stop talking so you can share your next thought, essentially not really hearing what others are sharing?

Do you focus on telling others about your product or services, and you share little or nothing about the value you can add to their business or lives?

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Building a Lasting Brand

When you see the Tiffany & Co. box, what do you think of? Quality, perfection, first class?

When I see that little blue box I think of determination, focus and a steadfast purpose for the brand. That little blue box has surpassed the job of holding jewelry and has become an icon of wealth, success and prosperity for the Tiffany & Company.

So how does that happen? How is a company able to build a brand, not around their product, but around the box that holds the product?

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Engage Your Customer

So you have a great product or service to offer. That’s good, but it’s only part of your business. Now you need to have a great marketing plan to attract and engage your customers.

Without customer buy-in, it doesn’t matter how amazing your product or service is. Your prospective customers need to see how your business offers what they need and will somehow improve their lives.  Most companies also depend on repeat customers, so engaging your current customers to help them buy-in over and over again is another key to success.

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Client Spotlight: Parallax

Parallax Power Supply is an electrical supplier to the RV OEM (Original Equipment Manufacturer) market. This company is a great example of going above and beyond in their customer engagement and communication. Although RV Dealerships don’t buy directly from Parallax, they recognize the importance of building relationships and communicating with dealerships to strengthen their brand in their industry.

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Internal Communication Check-Up

Now that we’ve discussed the importance of having a clear, consistent, and meaningful brand voice, let’s talk about how that impacts your internal communication. Integrity is vital for any business that wishes to maintain positive relationships with customers, employees, and enjoy long-term success. One aspect of integrity is doing what you say you will do and maintaining those standards all the time. Employees are often the largest advocates or adversaries of your brand.  Make sure they experience the same brand voice as your customers and the public.

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Collaboration That Works For You

Choosing to work with someone outside your organization can be a big decision.  Here are a few things to consider before you decide to outsource work or projects.

What areas should you consider getting outside help for?

  • Time-consuming tasks for which you get low ROI
  • Anything you are ‘just okay’ at
  • Anything that another company can do better AND more efficiently
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The Ever-Changing Nature of Marketing

It’s not exactly a secret that the world is constantly changing. Even something as simple as getting directions is completely different. Twenty years ago we all used maps. Ten years ago we printed maps and directions off the internet. Today it seems ridiculous not to use turn-by-turn directions using smartphones with satellite technology. Similarly, it is important to keep up with the ever-changing nature of marketing.

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Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand Insights Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand Insights Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.