Digital Marketing Archives

Win BIG with Digital Advertising!

How confident are you in your current advertising strategy? Do you really know if the money you are investing in advertising is reaching the right audience and generating your business a return? Digital advertising is growing businesses by providing a clear and accurate picture of who it is reaching, how they are engaging, and the exact investment you are making for each lead. Through tools like Facebook, AdWords, LinkedIn, Display and YouTube companies are optimizing their advertising strategies. Find out more about how this could be a solution to your company’s promotional needs!

Latest Marketing Trends You Won’t Want To Miss

As digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One minute you think you have nailed the latest trends and the next you are throwing your hands up wondering why you can’t keep ahead of the changing market. Don’t miss out anymore! Checkout these latest and greatest marketing trends that will keep you in front of your customers with engaging strategies.

5 Ways to Increase Application Volume with Facebook

If you’re looking to increase application volume, you’ve come to the right place! In this article, we’re sharing how take your application volume to the next level.

Facebook is no longer just a space for sharing pictures and staying in contact with your friends and family. It has become a place where people go for news, live stories, and to stay connected to what’s happening in the world. Recently, Facebook has been added among the top recruiting sites people are turning to when looking for a job.

Here are five ways that you can use Facebook to increase application volume and get the right employees for your company!

How to write effective, engaging social media posts

Your email is full, your to-do list is overwhelming, and your feet haven’t hit the floor. Once you get to work, you begin to tackle your to-dos by level of immediate importance. Usually, writing or posting social content gets pushed to the back burner. Next thing you know, you haven’t posted in a month. In a panic, you sit down to write a post.

Email Marketing Trends

Email marketing trends are ever changing in the fast-paced world of marketing. It might be overwhelming to keep up with these trends, but email marketing done right can be incredibly effective. However, we know it can be difficult to stay abreast of the latest email marketing trends, so here are a few tips to get started:

Advantages of Outsourcing Your Marketing – Saving You Time and Money

Advantages of outsourcing your marketing? We get it. You might be skeptical of outsourcing for a number of reasons. But, if the term “outsourcing” makes your face scrunch up with negative connotations of un-American activity and job loss, let’s get a few things clear. First, outsourcing is not the same as offshoring, and many companies successfully outsource within the United States.

Facebook TV? Predicting the Future of Facebook Advertising

Facebook announced they would start auto-playing sound with video on mobile devices—a big announcement for users; however, buried at the bottom of the release is the announcement of Facebook’s new TV

The Importance of Facebook Ads in 2017

Although Facebook is one of the older social media platforms it continues to innovate to stay current with its users. While it is true that Snapchat, Instagram and other social networks have been growing more rapidly over the last year than Facebook, they definitely haven’t overtaken the social giant. At the end of 2016 Facebook was at about 1.18 billion daily active users. This far exceeds Instagram’s 600 million and Snapchat’s 161 million. Regardless of being a 13-year old company, Facebook continues to grow due in large part to their ability to adapt and innovate.

Measurable Results

Consumers don’t always know what they want or need.

As an RA (Resident Assistant) in a college dorm, I was in charge of planning and promoting events for the residents on my floor but had trouble getting people to attend. I asked one resident on my floor if she had any suggestions for boosting attendance.

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