The Difference Between Marketing and Advertising
While they might seem similar, there’s a BIG difference. We’ve all heard the saying “You don’t sell the steak, you sell the sizzle,” and that’s a perfect way of
MARKETING MATTERS
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How an Outfitters Store Increased Ad Performance by Over 1000% During the Pandemic
When the economy is unstable and businesses are experiencing cuts in cashflow, the marketing budget is often one of the first expenses business owners look to reduce. This is one
The Rise of the “Zero Click Search” and What You Can Do About It
When it comes to ranking the most effective search engines, Google sits alone at the top of the mountain. They’ve earned that spot by keeping a consistent focus on providing
Beyond the Ad Spend: How Service Businesses Can Support Cold Leads to Maximize Conversions
Many of those running a business believe that once an ad is live, everyone thereafter will convert into a sale. There is a perception that online leads are magically different
Landing Pages: Where Your Website and Digital Marketing Intersect
With the exception of a couple of ad types, all digital ads need a “home base” – a place to direct the audience to learn more and convert. At first,
Top 4 Digital Advertising Trends to Look Out for in 2020
It’s hard to believe it’s 2020, isn’t it? In 2019, new technologies emerged and influenced many areas of the marketing industry and beyond. While many organizations have a hard time
Effective Digital Marketing Platforms for 10 Basic Goals for Your Business
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
The Glossary of Frequently Used Digital Advertising Campaigns
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
Case Study: How Lampco Federal Credit Union Gains 30+ New Members Each Month with Brand InsightsTM
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
Now is the Time – Your Business Needs to Take the Leap into Digital Marketing
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
Q & A with Element212 Staff: Top 4 Digital Marketing Questions We Get from Our Clients
To help provide further insight into the digital marketing landscape and show you what questions others in the industry are asking, we have selected four questions we frequently get from our clients, answered by the digital marketing specialists in various departments of Element212.
Team Member Spotlight: Digital Marketing Strategist Tyler Osswald
Tyler Osswald, Digital Marketing Strategist
Marketing optimization is a key need for our clients and achieving this requires smart leadership from individuals who understand the digital world. Tyler has quickly become an effective leader in his role in digital advertising here at Element212 and is making a difference in our clients’ businesses. We know you want to meet this amazing guy so click here to check out his team member spotlight. (link to spotlight below)
