The Foundation of Branding Starts Within
Many businesses may provide the same or similar services. So what defines your company? A key element of marketing is communicating your brand story to consumers, but before that can
MARKETING MATTERS
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Reach Your Audience through Digital Marketing Touchpoints
With the continued progression of technology, digital marketing is becoming more innovative and intuitive every year. This evolution of technology provides new opportunities to develop digital touchpoints to support converting
How Do I Reach and Engage My Ideal Customer
Content marketing is a powerful way to reach and engage your ideal audience to convey who you are, what you offer, and how your offering resolves their pain or need.
Tips to Convert Customers Using Digital Advertising Touch Points
Every stage of a customer’s buyer’s journey is an opportunity for you to strengthen or weaken that customer-brand relationship. To reach and retain your ideal customers, it is imperative to
The Difference Between Marketing and Advertising
While they might seem similar, there’s a BIG difference. We’ve all heard the saying “You don’t sell the steak, you sell the sizzle,” and that’s a perfect way of
How an Outfitters Store Increased Ad Performance by Over 1000% During the Pandemic
When the economy is unstable and businesses are experiencing cuts in cashflow, the marketing budget is often one of the first expenses business owners look to reduce. This is one
The Rise of the “Zero Click Search” and What You Can Do About It
When it comes to ranking the most effective search engines, Google sits alone at the top of the mountain. They’ve earned that spot by keeping a consistent focus on providing
Beyond the Ad Spend: How Service Businesses Can Support Cold Leads to Maximize Conversions
Many of those running a business believe that once an ad is live, everyone thereafter will convert into a sale. There is a perception that online leads are magically different
Landing Pages: Where Your Website and Digital Marketing Intersect
With the exception of a couple of ad types, all digital ads need a “home base” – a place to direct the audience to learn more and convert. At first,
Top 4 Digital Advertising Trends to Look Out for in 2020
It’s hard to believe it’s 2020, isn’t it? In 2019, new technologies emerged and influenced many areas of the marketing industry and beyond. While many organizations have a hard time
Effective Digital Marketing Platforms for 10 Basic Goals for Your Business
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
The Glossary of Frequently Used Digital Advertising Campaigns
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
