How Do I Reach and Engage My Ideal Customer
Content marketing is a powerful way to reach and engage your ideal audience to convey who you are, what you offer, and how your offering resolves their pain or need.
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How to Create a Touchpoint Strategy That Converts
It is not news that having a great product or service offering is not enough to have a successful business. There are many more touchpoints in a customer’s experience
A Marketing Strategy That Serves Your Business
We’ve finally wrapped up a tough year, and many business owners are hopeful for a more stable year in 2021. Before we get there though, we first need to
Importance of Active & Empathetic Listening in Business
Have you ever met a person who asks how you are doing, and before you have the chance to answer, they have already walked away? Just like that, asking questions
Part 3: From Surviving to Thriving: Putting It into Practice
The “normal” way of life has dramatically changed for the entire world, virtually overnight. Routines have been broken or altered, finances have shifted, and consumers have learned to “live without.”
Part 2: From Surviving to Thriving: Understanding Your Customer’s New Buying Habits
If you closed your business during the COVID-19 quarantine or stayed open but are seeing shifts in how your customers shop, this article is written with you in mind. Consumers’
Part 1: Move Your Business from Surviving to Thriving
There is no elephant in the room. We all know that today’s economy has shifted, but that’s not necessarily a bad thing. In times of a changing economy, new opportunities
The ACD’s of Marketing to the Customer Journey
Sure, we all know our ABCs. This though, is marketing, and if you don’t know the ACDs, you’ve got some catching up to do! What does ACD stand for in
Case Study: How Lampco Federal Credit Union Gains 30+ New Members Each Month with Brand InsightsTM
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
Positioning Your Website To Speak Your Customers’ Love Language
When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is important that you put in
Brand InsightsTM: Connect with Your Ideal Customers
The Brand InsightsTM takes an in-depth qualitative and quantitative analysis of your brand from both your team members’ and customers’ perspectives. It uncovers data around your company’s S.W.O.T., goals, internal/external
The What and Why of Gaining Real Feedback about Your Brand – From both Your Customers AND Your Own Team
In our previous blog post, we discussed how to measure success of your business and the importance of data and analytics. In this blog, we are going to touch on
