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MARKETING MATTERS

Understand the Brand

Developing a strong brand presence, regardless of what market you compete in, is a key for any company. Branding a company involves more than a catchy company slogan, good-looking logos,

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Brand Auditing Matters

Companies seeking to maximize the potential of their brand have to understand the ins and outs and the importance of conducting a brand audit. A brand audit will view and

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Brand Audit

The word “audit” has such a negative connotation doesn’t it? The first thing most people think of when they hear the word “audit” is the IRS. Negative word association for sure! But did you know that the definition of the word audit is “an official inspection of…” or “a systematic review or assessment of something.”

 

 

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Branding Tips

Branding tips can be helpful when you don’t know where to start in building your brand. Building a “brand” is something few people will have to deal with in their

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Avoid Common Rebranding Mistakes

Smart companies know a brand must evolve over time to stay relevant. Some of the top reasons for a rebrand are:

*Respositioning the company or one of its products(Target did a great job at this.)

*Move the brand upmarket(Looks like Ford is trying to do this. I’ll reserve judgement on whether it is successful or not.)

*Communicate a new message or fundamental change(Starbucks is not just coffee, as evidenced in their rebranding.)

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When to Audit Your Brand

What is a brand, really? I have heard many answers to this question, and I have narrowed down what I believe a brand is to the following:

-The unique impression you leave on your customers

-The look of your company

-The special ways you deliver your products or services

-Your attitude and the way you advertise yourself

And most importantly…

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Brand Audits

Our last blog covered some of the benefits of nurturing your brand. This installment will go into more detail about the top benefits of having a strong brand, then how a brand audit helps you develop a marketing strategy that will build on your strengths and address your weaknesses.

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Brand Interactions: Touchpoints

Think about all of the different ways that your brand interacts with and makes an impression on your customers, your employees, and all of your critical partners and stakeholders that help to bring your brand to life. Your brand might touch these consumers on a daily basis.

With each interaction you are given the opportunity to give your customer a great experience — building stronger brand equity, or give them a poor experience —damaging your brand in that customer’s eye.

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Why Is a Brand Audit Important?

Why is a brand audit important? A brand audit is a holistic way of looking at a business. The brand audit examines all the areas in which your business interacts with the world. Before your business can prepare any effective marketing strategy or campaign, it must first understand where your brand is currently positioned and how that position is perceived by your employees, customers and market.

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Taking Care Of Your True Love – Your Customers

The month of February is the month of LOVE.  It is a time to show how much you care about and cherish those closest to you, by doing something special, personal and heartfelt. Like with personal relationships, businesses should be taking a similar position with their customers.

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How To Show Love To Your Customers, Beyond The Basics

You want to be sure you are doing more than just the minimum which, unfortunately, is what many deliver.  Here are eight suggestions on how to show a deeper love for your customers and, in the process, enable you to stand out from your competition:

In our first post centered on Loving Your Customers, we shared nine foundational steps to showing your customers that you genuinely value, appreciate, and care about them.

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Loving Your Customers – Don’t Tell Them, Show Them

In our first of three posts centered on Loving Your Customers, we shared nine ideas to show customers that you genuinely value, appreciate, and care about them. These foundational practices will help you begin to establish trusting relationships with your customers.

In the second post, we added eight suggestions on how to show a deeper love for your customers, where you would take your service beyond the basics and, in the process, stand out from your competition.

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