It is not news that having a great product or service offering is not enough to have a successful business. There are many more touchpoints in a customer’s experience
We’ve finally wrapped up a tough year, and many business owners are hopeful for a more stable year in 2021. Before we get there though, we first need to
Have you ever met a person who asks how you are doing, and before you have the chance to answer, they have already walked away? Just like that, asking questions
The “normal” way of life has dramatically changed for the entire world, virtually overnight. Routines have been broken or altered, finances have shifted, and consumers have learned to “live without.”
If you closed your business during the COVID-19 quarantine or stayed open but are seeing shifts in how your customers shop, this article is written with you in mind. Consumers’
There is no elephant in the room. We all know that today’s economy has shifted, but that’s not necessarily a bad thing. In times of a changing economy, new opportunities
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
When it comes to forming and maintaining mutually positive relationships, whether it is with your family, significant other, friend, business partner, or colleague, it is important that you put in
The Brand InsightsTM takes an in-depth qualitative and quantitative analysis of your brand from both your team members’ and customers’ perspectives. It uncovers data around your company’s S.W.O.T., goals, internal/external
In our previous blog post, we discussed how to measure success of your business and the importance of data and analytics. In this blog, we are going to touch on
Developing a strong brand presence, regardless of what market you compete in, is a key for any company. Branding a company involves more than a catchy company slogan, good-looking logos,
We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.
This consultation includes the following components:
Interview: One-on-one interviews with team members & customers or clients to uncover:
Company S.W.O.T.
Company Goals
Internal/external perspectives
Brand perception gaps
Customer persona
Differentiators
Internal & External expectations
Customer buyer’s journey
Perceived value and benefits
High value
Survey: Online customer & team surveys
Analysis: Current marketing audit
Marketing Collateral
Website
SEO
Content
Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:
Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.
This consultation includes the following components:
Interview: Half-day team interview to uncover:
Company growth goals
Company S.W.O.T.
Brand expectations & voice
Company differentiators
Survey: Online customer & team surveys
Analysis: Current marketing audit
Marketing Collateral
Website audit
SEO audit
Content audit
Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations
We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online customer & team surveys
Analysis: Current marketing strategy
Report & Recommendations: High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.
We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.
This consultation includes the following components:
Interview: Up to 10 customer interviews
Survey: Online quantitative customer survey
Analysis: Secret Shopping (when applicable)
Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.
Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.
This consultation includes the following components:
Interview: Half-day team interview
Survey: Online anonymous team survey
Analysis: Secret shopping (when applicable)
Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.