Importance of Active & Empathetic Listening in Business
Have you ever met a person who asks how you are doing, and before you have the chance to answer, they have already walked away? Just like that, asking questions
MARKETING MATTERS
Part 3: From Surviving to Thriving: Putting It into Practice
The “normal” way of life has dramatically changed for the entire world, virtually overnight. Routines have been broken or altered, finances have shifted, and consumers have learned to “live without.”
Part 2: From Surviving to Thriving: Understanding Your Customer’s New Buying Habits
If you closed your business during the COVID-19 quarantine or stayed open but are seeing shifts in how your customers shop, this article is written with you in mind. Consumers’
Part 1: Move Your Business from Surviving to Thriving
There is no elephant in the room. We all know that today’s economy has shifted, but that’s not necessarily a bad thing. In times of a changing economy, new opportunities
Case Study: How Lampco Federal Credit Union Gains 30+ New Members Each Month with Brand InsightsTM
Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.
Understand the Brand
Developing a strong brand presence, regardless of what market you compete in, is a key for any company. Branding a company involves more than a catchy company slogan, good-looking logos,
Brand Auditing Matters
Companies seeking to maximize the potential of their brand have to understand the ins and outs and the importance of conducting a brand audit. A brand audit will view and
Brand Audit
The word “audit” has such a negative connotation doesn’t it? The first thing most people think of when they hear the word “audit” is the IRS. Negative word association for sure! But did you know that the definition of the word audit is “an official inspection of…” or “a systematic review or assessment of something.”
Branding Tips
Branding tips can be helpful when you don’t know where to start in building your brand. Building a “brand” is something few people will have to deal with in their
Avoid Common Rebranding Mistakes
Smart companies know a brand must evolve over time to stay relevant. Some of the top reasons for a rebrand are:
*Respositioning the company or one of its products(Target did a great job at this.)
*Move the brand upmarket(Looks like Ford is trying to do this. I’ll reserve judgement on whether it is successful or not.)
*Communicate a new message or fundamental change(Starbucks is not just coffee, as evidenced in their rebranding.)
When to Audit Your Brand
What is a brand, really? I have heard many answers to this question, and I have narrowed down what I believe a brand is to the following:
-The unique impression you leave on your customers
-The look of your company
-The special ways you deliver your products or services
-Your attitude and the way you advertise yourself
And most importantly…
Brand Audits
Our last blog covered some of the benefits of nurturing your brand. This installment will go into more detail about the top benefits of having a strong brand, then how a brand audit helps you develop a marketing strategy that will build on your strengths and address your weaknesses.
