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Modern Trailer Sales

Client Video Testimonial

Client Summary

Modern Trailer Sales is an Anderson-based, family-owned RV dealership that has been helping customers enjoy their camping experiences since 1951. Modern Trailer Sales offers a wide selection of new and used RVs, including Keystone, Forest River, Coachmen, and many more.

Their Challenge

Modern Trailer Sales witnessed the changing trends in the RV industry and was looking for an opportunity to capitalize on the growth taking place in the market. The company’s brand identity needed an overhaul and a more integrated marketing strategy to help them compete and grow in the RV market.

Our Strategy

The Element212 team worked toward reaching the goal of strengthening their brand identity and sales strategy. We focused on building strong brand awareness and getting the products and service offerings in front of their ideal customers through research and an integrated marketing approach.

By conducting customer focus groups, secret shopping, competitive analysis, surveys, and team and customer interviews, we gained insights into their brand to inform our marketing efforts. From our research, we were able to develop targeted campaigns to work toward bridging the communication gap between the company and their ideal customers, improving lead conversions.
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We developed brand awareness and lead generation campaigns as part of a two-fold strategy approach to reach potential new customers and nurture current customers. We created print and digital messaging through flyers, web banners, billboards, and more that clearly and quickly communicates their brand differentiators and promotional calls to action. Through our integrated approach, Modern Trailer Sales is able to reach customers through multiple touchpoints, including print, signage, and tradeshow marketing.

Through paid digital advertising on platforms such as YouTube, Google Display Network, and keyword-targeting ads, we strategically targeted Modern Trailer Sales’ ideal customer. We continuously conducted audience testing and restructured keywords, campaigns, ad groups, and conversions to achieve more relevant audiences and searches. By monitoring ad performance daily, we respond promptly to market changes to stay ahead of the competitors and market trends. Modern Trailer Sales enjoys an average cost per click consistently below the industry average on all platforms, allowing them to compete with higher spending competitors in their market.

The Result

Modern Trailer Sales has experienced record growth over the past 10 years. The market research we conducted helped us to re-align their brand promise to their marketing message, optimize their digital advertising strategy, and revamp their brand identity to better represent their unique service offerings. With their increased customer traffic, Modern Trailer Sales has added to their RV inventory and expanded their facilities, including additional storage space, a full-service maintenance building, and service bays. Modern Trailer Sales continues to rank highly in the state for the total number of units sold, with their market share continuing to increase.

Client Testimonials

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“I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here. They are very responsive to the needs and constant changes of our growing business, and their team has been a great extension of our company.”
CEO - Modern Trailer Sales
“Element212 has a talented team of hardworking techie people who can explain everything in non-techie language. Most importantly, they get us and they get what we do, they listen to us, and fix our problems quickly.”
Todd Jameson - Renfro Productions
“The team was professional, organized, and very responsive. They took time to understand our business, who we are, and our values. They made our new website exactly what it needed to be. If we had to do it all over again, I would not change a thing.”
Carmen Clift - Beck’s Chimney Sweep
“Element212 was simply fantastic to work with from start to finish. They came highly recommended and lived up to my high expectations. I particularly enjoyed the team approach that they implement and coordinate to ensure complete efficiency throughout the duration of the project.”
Josh Brown - Indy Franchise Law
“Element212 will learn about your business and come up with a strategy that helps you achieve your goals.”
Mark E. - Eagle Creek Nursery
“Element212 has brought along wonderful research and strategy from day one to help us understand the ebb and flow of our brand, as well as the ebb and flow of customer behavior. It’s paid off in dividends.”
Krista Stillwell, Marketing Strategist - Cowpokes Work & Western
“The Brand Insights™ was eye-opening for us. We heard much more about what was actually going on in the mind of the buyer, which helped us dial in our approach, our message, and our go-to market strategy.”
Mark R. - Table XI
“One of the most beneficial takeaways we gained from Element212’s Brand Insights™ process was uncovering why a client did or did not make a purchase with us, along with other valuable data we were unable to capture ourselves.”
Mike Kelly, Managing Partner - DeveloperTown
“We had an excellent experience with Element212! After sitting down at our first meeting, they were able to take what we felt was important with our business and highlight it. To say we were pleased, would be an understatement!”
Andy Arrendale - Quack Daddy Donuts
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!
- Mike Pfarrer, VP of Information Technology, Scope Services Inc.
"Element 212 was exceptional and really helped lead us to a new era in Scope's Digital Footprint. I would most strongly recommend if you are looking to revitalize your online presence, you look no further than Element212!"
- Mike Pfarrer, VP of Information Technology, Scope Services Inc.
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317.296.7314
2701 Enterprise Dr, Suite 107, Anderson, IN 46013
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Sales Poster

We designed print and digital messaging through flyers, web banners, and posters to quickly communicate their brand differentiators and promotional calls to action.

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Welcome Booklet

We developed an appealing welcome booklet to help Modern Trailer Sales reach potential new customers and nurture current customers.

Digital Advertising Video

We created cohesive and effective digital advertising videos to increase brand awareness and promote various sales to their audience.

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Billboards

We designed new billboards to draw attention to Modern Trailer Sales and raise awareness about their business in high-traffic areas.

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