Attorney Josh F. Brown

Client Summary

Josh F. Brown has been serving the Indianapolis area as an attorney since 2006. With his mission, “Helping entrepreneurs make smart franchise decisions,” Josh is committed to helping his clients navigate the path toward franchise success.

Their Challenge

The client’s logo was dated and difficult to read, prompting a logo redesign. They desired a visual identity that would better represent their focus on growth and new beginnings for their clients, as well as a logo that withstands the test of time.

Our Strategy

Our goal was to provide Josh with a visual identity that was more intuitive, reflected their values, and set the stage for a website re-design. After gaining a deeper understanding of the company’s goals and their market, our team focused on creating a clearly defined and timeless visual identity that reflected the company’s three core values: dream, build and grow.

1. Client Interview

First, we interviewed the client to gain insight into Josh Brown’s corporate personality, goals, differentiators, and target market.

We provided a versatile logo family to increase scalability, allowing the logo to be both readable and legible in any context.

3. Value & Identity

Our logo re-design strategy focused on the three values, dream, build, and grow, in order to convey their identity. In addition, this strategy contributed to positioning the overall brand identity and the re-design of the website.

4. Timeless and Consistent Look

We provided a logo and website that would stand out in the industry with timeless characteristics, while maintaining consistency with the client’s brand identity.

The Result

With a newly developed visual identity package, Josh’s team is equipped with the necessary tools to begin using their new logo and brand colors across their marketing efforts. The logo was designed in horizontal and vertical formats so it would fit into the allotted space for any project.

Following the brand identity project, we proceeded with a website re-design that incorporated their new brand identity. The end result of these projects is a cohesive, timeless, and easily recognizable brand for Josh’s company. From business cards to a website, Josh now has a consistent brand identity that communicates his values and resonates with his clients.

Client Testimonial

“Logo design is tricky business. Element 212 did a fantastic job presenting me with multiple options and really taking the time to ensure that the logo captured the essence of my business. Working through the process with Element 212 was enjoyable and we ultimately settled on a logo that looks great and conveys the right messaging for my law firm.”
– Josh Brown