Case Study: How Lampco Federal Credit Union Gains 30+ New Members Each Month with Brand InsightsTM

There are so many options for marketing approaches and strategies that you can choose for your brand. But you wonder if certain marketing strategies would actually benefit your business and that it’s not an abstract idea that only works in theory.

With a thorough audit of the brand and research on the industry, it is more than just possible to generate positive, tangible results. Take Lampco Federal Credit Union as an example.

When you are a financial service provider that lacks the recognition from your own community, how do you grow your business? For a non-profit financial institution Lampco Federal Credit Union, the answer was Brand InsightsTM. 

Lampco Federal Credit Union is a full-service, non-profit financial institution that has offered banking services in Madison County for over fifty years. In their early years, they provided services to the employees of their parent company, Guide Lamp.

After some years, Guide Lamp left the Madison County area, but Lampco stayed to continue serving former Guide Lamp employees and the larger Madison County community. However, since losing their parent company, Lampco had struggled to grow their business. They lacked the recognition they needed from the community.

With this challenge, Lampco Federal Credit Union came to Element212 for marketing advice to expand their business and thrive.

To help Lampco succeed, we knew that we had to build strong brand and service awareness to the residents of Madison County. Because Madison County has such a diverse population, our team developed a marketing strategy mix that would ensure the brand would reach the majority of the community. Our goal was to break through the old brand beliefs of Lampco Federal Credit Union and educate the Madison County community that Lampco is able to serve their banking needs.

Step 1. Brand InsightsTM Research Report
We began with assessing the current state of the brand by uncovering feedback from employees and members. Once the research was complete, we developed a report highlighting their opportunities for success, what was holding them back, and our recommendations for growth.

Step 2. Message Repositioning
One of the findings through the research process was that Lampco’s messaging could use a refresh. We repositioned the messaging focus from a niche audience to the broader community in order to reach more individuals.

Step 3. Monthly Digital Advertising Campaigns
Upon pinpointing the correct messaging, we began digital advertising campaigns for their Home Equity Line of Credit and debit card products using the revised message repositioning.

Step 4. Social Media Strategies
Another finding from our research was that Lampco needed to reach and engage with a younger demographic. They are now reaching this younger demographic through social media and digital advertising.

Step 5. Monthly Email Marketing Campaigns
In addition to social media support, we designed two resourceful e-newsletters that are sent out monthly to help the brand add value and engage with their customers.

Step 6. Direct Mail & Corresponding Landing Pages
While we recognized Lampco’s need for reaching a new demographic via social media and other online mediums, we felt that direct mail campaigns were still a crucial part of their marketing. Thus, we developed quarterly, goal-focused campaigns that include direct mail pieces & a landing page that matches the campaign branding. Now, the direct mail pieces & the digital ads direct leads to the landing page where all leads are captured in one place.

Step 7. Enhanced Community Involvement
The final piece of our brand building strategy included planning events that would help Lampco become more integrated into the Madison County community by getting them connected with a broader base of individuals.

Implemented with systematic and in-depth research of the brand, audience, and industry, the marketing strategies followed by the Brand InsightsTM led to Lampco Federal Credit experiencing tremendous growth in their online banking account, as well as the continuous increase in the total lending amount of direct loans. Since then, Lampco has been acquiring over 30 new members monthly, along with their customer acquisition cost dropping over 50%. In addition, the member monthly e-news gets great engagement with a click-through rate that exceeds far above the industry average.

This is how Lampco Federal Credit Union went from having an unclear direction for growth to being a thriving financial institute serving the greater Madison County areas. Ready to experience some success as well? Learn more about the Brand InsightsTM here.

Share on facebook
Share on twitter
Share on linkedin

Enjoy this article? Be the first to see the latest marketing tips from the pros.

Thank You!

Thank you for considering Element212 to support your digital advertising needs. Please check your inbox for an email from Element212 and answer our discovery questionnaire to help us create the best advertising strategy for your business.

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis


  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.