Case Study

Modern Trailer Sales

Our Client

Modern Trailer Sales is a family-owned RV Dealership serving Indiana and surrounding states. They are a member of the Priority RV Network, they are Indiana’s exclusive provider of the RV Warranty Forever program, and they have been repeatedly named in the Top 50 and recently the Top 5 dealers nationwide.

Their Challenge

The small, but exceptional, dealership is competing with a much larger company with locations all across the Midwest. The digital advertising budget of this competitor is astronomical, which made it difficult to compete in online visibility.

The Advertising Strategy

We work closely with the marketing team at Modern Trailer Sales and together have implemented the following strategies:

1) Digital Advertising
By using a new advertising strategy, our client is able to target only people who are actively searching for units and brands they have in stock. This precise targeting makes the most of budget dollars, and has Modern Trailer Sales frequently outranking their competition as well as experiencing an extremely low average cost per click.

2) Focus on Customer Experience
Visibility is the first step, but after that comes attraction and converting shoppers into leads. Focusing on the customer experience highlights the competitive advantage that Modern Trailer Sales has over larger competitors who aren’t able to offer the lasting, high-quality support and service that sets Modern Trailer Sales apart.

3) Consistent, Attractive Design
Our teams work together to match all advertising imagery and messaging to the needs or promotions at the dealership each and every month. This includes print pieces, digital advertising, and website and social media imagery, as well as video.  New promotional videos each month range from sale-focused to branding to straight-up funny, but ALL maintain the professional, family-friendly image that truly represents Modern Trailer Sales. This creates a positive, easily recognizable brand image across all platforms.

The Results

Modern Trailer Sales continues to grow in profit, units sold, and website traffic compared to years past, and are consistently meeting or exceeding their sales goals. Because of this growth, the management team is able to move forward on new operations strategies and expand the physical footprint of their dealership as well as their staff team.

Element has been a great partner to our business.  I can’t say enough about how Element212 has come to know our company and how we want to be portrayed, just as if they actually work here.  They are very responsive to the needs and constant changes of our growing business.  Their team has been a great extension of our company.”

– Christy Kirk, Business Manager and part owner at Modern Trailer Sales


Interested in a cost-effective, successful advertising strategy for your company?  
Contact us today for a free consultation.