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Give Us a Call Today! 317.296.7314

Lampco Federal Credit Union

Client Summary

Lampco Federal Credit Union is a full-service, non-profit financial institution that has offered best-in-class banking services in Madison County for over fifty years. In their early years they provided services to the employees of their parent company, Guide Lamp. After Guide Lamp had left the Madison County area, Lampco stayed to continue serving former Guide Lamp employees and the larger Madison County community.

Their Challenge

Since losing their parent company, Lampco had struggled to grow their business. They lacked the recognition they needed from the community to be able to thrive and expand. To help Lampco succeed, the challenge would be building brand and service awareness to the residents of Madison County.

Our Strategy

Because Madison County has such a diverse population, our team developed a marketing strategy mix that would ensure the brand would reach the majority of the community.

Our goal was to break through the old brand beliefs of Lampco Federal Credit Union and educate the Madison County community that Lampco is able to serve their banking needs.

1. Brand Insights Research Report

We began with assessing the current state of the brand by uncovering feedback from employees and customers. Once the research was complete, we developed a report highlighting their opportunities for success, what was holding them back, and our recommendations for growth.

2. Message Repositioning

One of the findings through the research process was that Lampco’s messaging could use a refresh. We repositioned the messaging focus from a niche audience to the broader community in order to reach more individuals.

3. Monthly Digital Advertising Campaigns

Upon pinpointing the correct messaging, we began digital advertising campaigns for their Home Equity Line of Credit and debit card products using the revised message repositioning.

4. Social Media Strategies

Another finding from our research was that Lampco needed to reach and engage with a younger demographic. They are now reaching this younger demographic through social media and digital advertising.

5. Monthly Email Marketing Campaigns

In addition to social media support, we designed a resourceful e-newsletter that is sent out monthly to help the brand add value and engage with their customers.

6. Direct Mail & Corresponding Landing Pages

While we recognized Lampco’s need for reaching a new demographic via social media and other online mediums, we felt that direct mail campaigns were still a crucial part of their marketing. Thus, we developed quarterly, goal-focused campaigns that include direct mail pieces & a landing page that matches the campaign branding. Now, the direct mail pieces & the digital ads direct leads to the landing page where all leads are captured in one place.

7. Enhanced Community Involvement

The final piece of our brand building strategy included planning events that would help Lampco become more integrated into the Madison County community by getting them connected with a broader base of individuals.

The Result

Through our marketing strategies, Lampco Federal Credit Union has seen tremendous growth in their online banking account, acquiring over 30 new members monthly. The Lampco member enews gets great engagement with an open rate that exceeds 20% and a click through rate that exceeds 15%. Their customer acquisition cost has dropped over 50% through our multi-channel marketing strategies. Their total lending amount of direct loan continues to grow month over month.

1 %
Less Customer Acquisition Cost
+ 1
New Members Each Month
> 1 %
E-News Open Rate

The Result

Through our marketing strategies, Lampco Federal Credit Union has seen tremendous growth in their online banking account, acquiring over 30 new members monthly. The Lampco member enews gets great engagement with an open rate that exceeds 20% and a click through rate that exceeds 15%. Their customer acquisition cost has dropped over 50% through our multi-channel marketing strategies. Their total lending amount of direct loan continues to grow month over month.

1 %
Less Customer Acquisition Cost
+ 1
New Members Each Month
> 1 %
E-News Open Rate

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand Insights Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand Insights Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.