Eagle Creek
Nursery & Landscape

Client Summary

Eagle Creek Nursery & Landscape began as a privately-owned farm in 1925 and has been serving the Marion County community for over 90 years. Their top services include landscape design, installation, maintenance, and consultation along with a plant nursery.

Their Challenge

At the start of our work with Eagle Creek Nursery & Landscape, they were known to their audience primarily as a nursery. In order for them to grow their business, the challenge was to position themselves as a specialist in landscape design and management, their most profitable services.  

Our Strategy

Our goal was to reposition Eagle Creek Nursery & Landscape’s identity and messaging to build awareness of their main services beyond the plant nursery.

The process began with our Brand InsightsTM, where our team conducted an extensive market research and an assessment of their current brand equity through qualitative and quantitative research.

By redesigning their website with full mobile optimization, we highlighted the landscaping services while providing a more user-friendly experience to visitors.

We implemented digital advertising campaigns on Facebook, Google Display Network, and AdWords to reach the target audience to increase awareness of Eagle Creek’s brand and their service offerings.
Our SEO strategy focused on Eagle Creek’s rebrand, making sure the traffic is relevant to Eagle Creek’s initiatives and increasing the streams of revenue.
Our lead nurturing process included extensive email automation campaigns that guided the potential, new, and existing clients through the steps in their buyer’s journey.

The Result

As a result of the new implementation of SEO and digital advertising strategies, Eagle Creek Nursery & Landscape has experienced significant growth in their web numbers that led to an increase in quality leads.

From 2017 to 2018, both the number of visitors to their website and the number of keywords they rank for have increased by over 400%. Since 2017, the number of advertising impressions has increased by 48%, leads went up by 3,418%, click-through-rate went up by 345%, and cost-per-click went down by 77%.

Today, through the integrated marketing strategies, Eagle Creek Nursery & Landscape’s brand is better positioned within their community to engage their ideal customers and build awareness of their most profitable services.

Organic Social Media Management

Learn how to effectively use social media to build your brand and cultivate a loyal fan base.

This consultation includes the following components:

Interview: Element212 will review:

  • Your current social media platforms
  • Competitive analysis
  • Target market analysis

Recommendations:

  • Social media posting strategy
  • Content overview strategy
  • Strategy evaluation
  • Develop followers
  • Tools & Resource recommendations
  • Quarterly review
  • Consistent branding across social media platforms

Search Engine Optimization (SEO)

Learn how to optimize your website and improve your website’s ranking in search engines such as Google.

This consultation includes the following components:

Approach: Element212 will provide:

  • Keyword selection strategy
  • Step-by-step instructions to maximize on-site optimization for your content
  • Tips on where to place and link keywords on your website
  • 2 high-quality backlinks

Recommendations: You will receive:

  • An actionable strategy for improving on-site and off-site SEO
  • 3 & 6 month check in and recommendations

Full Brand InsightsTM Research

Duration: 7-9 Weeks

We’ll take an in-depth look at your brand, communications & buyer’s journey to devise a comprehensive marketing strategy that works.

This consultation includes the following components:

Interview: One-on-one interviews with team members & customers or clients to uncover:

  • Company S.W.O.T.
  • Company Goals
  • Internal/external perspectives
  • Brand perception gaps
  • Customer persona
  • Differentiators
  • Internal & External expectations
  • Customer buyer’s journey
  • Perceived value and benefits
  • High value

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website
  • SEO
  • Content

Report & Recommendations: In-depth overview of your customer’s and team member’s brand perceptions along with a comprehensive marketing strategy and a Gantt timeline for the following:

  • Integrated marketing communications
  • Ongoing marketing messaging
  • Website audit
  • Brand positioning
  • Digital advertising

General Marketing Strategy

Duration: 14 days

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

  • Company growth goals
  • Company S.W.O.T.
  • Brand expectations & voice
  • Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

  • Marketing Collateral
  • Website audit
  • SEO audit
  • Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Agile Brand InsightsTM Research

Duration: 5 days

We’ll take a look at your brand and identify opportunities for the advancement of your marketing efforts.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online customer & team surveys

Analysis: Current marketing strategy

Report & Recommendations:
High-level overview of your customers’ & team members’ brand perceptions along with marketing strategy recommendations and a Gantt timeline.

Buyer's Journey Research

Duration: 3 days

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.

Internal Team Communications

Duration: 7 days

Let’s take a look at your team’s internal and external communication processes and identify opportunities for improvement.

This consultation includes the following components:

Interview: Half-day team interview

Survey: Online anonymous team survey

Analysis: Secret shopping (when applicable)

Report & Recommendations: Insights report showing gaps and opportunities for internal communications & processes and marketing recommendations with a Gantt timeline.