Nursery & Landscape
Eagle Creek Nursery & Landscape began as a privately-owned farm in 1925 and has been serving the Marion County community for over 90 years. Their top services include landscape design, installation, maintenance, and consultation along with a plant nursery.
At the start of our work with Eagle Creek Nursery & Landscape, they were known to their audience primarily as a nursery. In order for them to grow their business, the challenge was to position themselves as a specialist in landscape design and management, their most profitable services.
Our goal was to reposition Eagle Creek Nursery & Landscape’s identity and messaging to build awareness of their main services beyond the plant nursery.
The process began with our Brand InsightsTM, where our team conducted an extensive market research and an assessment of their current brand equity through qualitative and quantitative research.
By redesigning their website with full mobile optimization, we highlighted the landscaping services while providing a more user-friendly experience to visitors.
We implemented digital advertising campaigns on Facebook, Google Display Network, and AdWords to reach the target audience to increase awareness of Eagle Creek’s brand and their service offerings.
Our SEO strategy focused on Eagle Creek’s rebrand, making sure the traffic is relevant to Eagle Creek’s initiatives and increasing the streams of revenue.
Our lead nurturing process included extensive email automation campaigns that guided the potential, new, and existing clients through the steps in their buyer’s journey.
As a result of the new implementation of SEO and digital advertising strategies, Eagle Creek Nursery & Landscape has experienced significant growth in their web numbers that led to an increase in quality leads.
From 2017 to 2018, both the number of visitors to their website and the number of keywords they rank for have increased by over 400%. Since 2017, the number of advertising impressions has increased by 48%, leads went up by 3,418%, click-through-rate went up by 345%, and cost-per-click went down by 77%.
Today, through the integrated marketing strategies, Eagle Creek Nursery & Landscape’s brand is better positioned within their community to engage their ideal customers and build awareness of their most profitable services.