If you’re looking to increase application volume, you’ve come to the right place! In this article, we’re sharing how take your application volume to the next level.
Facebook is no longer just a space for sharing pictures and staying in contact with your friends and family. It has become a place where people go for news, live stories, and to stay connected to what’s happening in the world. Recently, Facebook has been added among the top recruiting sites people are turning to when looking for a job.
Here are five ways that you can use Facebook to increase application volume and get the right employees for your company!
1. Build Your Brand on Facebook
The first thing you should do is make sure your company has a strong brand presence on Facebook. Spend some time looking at your current Facebook page to see if there are areas where you could improve.
For example, if you don’t post often, try to implement a schedule of posts so that Facebook users are being made aware of who you are and what you do on a regular basis.
You also want to make sure that all the basic information, like your mission statement and contact info, is up to date.
2. Add a Jobs Tab to Your Business Page
The more people who see the job posting, the more likely you are to increase application volume.
Facebook has a feature that allows your business page to add a custom Jobs tab, where it can post new openings and share them to the News Feed so that Facebook users will see them as part of their regular Facebook activity.
3. Post at the Right Time
Another thing to think about to increase application volume is the timing of when you post jobs.
You want to try to always post at a time when people will be able to see a post and immediately respond it. For quick and easy access to this information, click the insights button at the top of your business page followed by clicking the post button on the left-hand side of that page. You should see a time table of when the people who follow your page are the most active.
And because you can schedule posts to be published at any time, you can do all the work beforehand and schedule the post to publish when you want.
4. Allow for Applications Directly Through Facebook
Another new feature of the Facebook job page is that it allows someone interested in a job to apply directly through Facebook.
This is a way to show applicants that you are interested in the best candidates, no matter how you found them, or they found you. It will also show that you care about making the application process easy for them instead of forcing them to jump through hoops.
5. Increase Application Volume Through Facebook Ads
Facebook has made many changes to the way it allows businesses interact with users. Because of those changes, businesses have a harder time getting their organic posts to reach most of their audience. For as little as $5 a day, you can triple your reach. Not only do you get a much larger audience that will see your job posting, you get the option of targeting through Facebook advertising. You can cut your recruiting time in half by selecting the criteria you would like your applicants to have.
It’s obvious that Facebook and social media should be a part of your company’s marketing plan to increase exposure and business.
By using Facebook as a recruitment tool, it can help you grow in size and talent, too.
For more ideas on how to use social media as a recruitment tool, contact us today!